2 Column Email Templates

Features of Publicate’s 2 Column Email Templates

Prebuilt 2-Column Modules with Responsive Design

Skip the complexity of designing from scratch. Publicate includes professionally designed 2-column modules optimized for both content balance and mobile responsiveness. Simply drag in the layout you need - text + image, image + image, text + CTA - and customize in seconds.

Each layout stacks perfectly on mobile and scales across 57+ devices and email clients.

Royalty-Free Media Support Across Columns

Easily add product images, icons, or illustrations to one or both columns with Publicate’s built-in royalty-free media library. Crop, align, and stylize visuals directly in the editor to ensure both columns feel cohesive, intentional, and visually aligned to your brand.

Great for comparisons, product pairings, or editorial content.

Save Dual-Column Blocks for Future Campaigns

Designing an ongoing series of updates, weekly digests, or content comparisons? Save your best-performing dual-column layouts as reusable modules. Drop them into your next newsletter or campaign instantly - no need to rebuild or reformat.

This keeps production fast and brand consistency intact.

Built-In Brand Kit for Balanced Design

Your columns may differ in content, but your design should remain consistent. With Publicate’s Brand Kit and range of design tools, your logo, colors, and typography are automatically applied across both columns to ensure balance, polish, and on-brand delivery - every time.

Best Practices for 2 Column Email Templates

2 column emails are a versatile, high-impact format - but to get the best results, it’s important to apply them strategically. Follow these best practices to keep your layouts clean, responsive, and effective.

• Keep Content Balanced: Make sure both columns carry equal visual weight. Use matching image sizes, aligned text lengths, or complementary topics to avoid one column overpowering the other.
• Use for Comparisons and Pairings: 2-column layouts work best for comparing products, showcasing features side-by-side, or pairing content like testimonials with CTAs. Choose this format when clarity and parallel structure support the message.
• Stack Intelligently for Mobile: Publicate’s responsive design automatically stacks columns for mobile, but keep the most important content in the first (left) column so it appears higher when stacked.
• Avoid Overloading Each Column: Don’t cram too much into each side. Use whitespace effectively to ensure readability, and limit the number of elements in each column to 2–3 for clean hierarchy.
• Repeat Visual Themes Across Columns: Use consistent fonts, button styles, and image treatments in both columns to maintain visual unity, especially if you’re featuring separate types of content.
• Test Across Devices and Clients: Even though Publicate tests across 57+ clients, always preview your 2-column emails on both desktop and mobile to ensure spacing, stacking, and flow feel natural for your audience.

By using 2 column templates with intention and balance, you’ll create emails that are easy to scan, visually engaging, and fully responsive - no extra design work needed.

Testimonial

“We needed a reliable way to organize side-by-side updates for our global teams - Publicate’s 2-column layouts made it effortless. They look great, adapt to mobile perfectly, and save us hours each week.” — Daniel Reeves, Global Comms Lead, AxisCorp

Closing

From comparisons and dual promotions to balanced editorial layouts, 2 column emails are a flexible, high-performing format. With Publicate’s templates, you get all the structure without the design hassle - ready to send in minutes.

Try Publicate today and elevate your communications in minutes.