Publicate Legitimate Interest Assessment (LIA)
Last Updated: 14/2/2025
1. Purpose of Processing
Publicate sends email communications to users to provide:
- Product updates and feature announcements.
- Educational content, including best practices for email design.
- Useful tips and strategies to maximize the value of Publicate.
- Service notifications that improve user experience and engagement.
We believe that these emails contribute to our users’ success and provide them with valuable insights to enhance their experience with Publicate.
2. Identifying Legitimate Interest
Under Article 6(1)(f) of the GDPR, Publicate has a legitimate interest in communicating with users regarding the use of its platform. The interests pursued include:
User education: Helping users get the most out of Publicate by sharing relevant tutorials, tips, and strategies.
Feature adoption: Informing users about new features and improvements that enhance their workflow.
User engagement and retention: Encouraging continued usage by providing guidance on best practices.
Business growth and sustainability: Ensuring users understand and benefit from Publicate’s features, leading to higher satisfaction and retention.
3. Necessity Test
We assess whether sending these emails is necessary to fulfill the purpose above.
Is email the most effective method?
Yes, email is the most direct and effective way to ensure users receive important product-related updates and educational content.
Would users expect these emails?
Yes, users have actively signed up for Publicate and would reasonably expect communications related to their account and service improvements.
Are there less intrusive alternatives?
While in-app notifications are available, they are not as effective as email for ensuring users receive important product-related updates.
Are the emails essential to the service?
While not strictly essential, these emails provide clear benefits to the user, improving their experience and ability to use Publicate efficiently.
4. Balancing Test
Are the emails relevant and beneficial to users?
Yes, emails provide updates, tips, and product insights that help users achieve better results.
Is the content non-intrusive?
Yes, emails are limited in frequency and tailored to be useful rather than promotional.
Can users easily opt out?
Yes, every email contains an "Unsubscribe" link, and users can manage their preferences in their account settings.
Do users have control over their communication preferences?Yes, users can opt out at any time without any impact on their ability to use Publicate.
5. Conclusion
Publicate has a legitimate interest in sending product-related emails to users, as these communications:
- Provide clear benefits to the recipient.
- Are relevant, limited in scope, and not excessive.
- Include a simple opt-out mechanism.
- Are aligned with reasonable user expectations.
Since users have full control over opting out and managing their preferences, this interest does not override their privacy rights.
Therefore, Publicate relies on legitimate interest as a lawful basis for processing and sending these communications.
6. Review and Updates
Publicate will review this LIA annually or whenever significant changes occur in the regulatory landscape or business operations.