We asked our customers what their biggest newsletter challenges were.
Unsurprisingly "newsletter ideas" was one of the top.
The newsletter is one of the most effective channels we have as marketers.
So what ideas can help us to get the best results?
How do we keep our readers engaged and wanting more?
Of course, the lions share of these results is down to the content you use. You knew that already though didn't you.
Knowing that the content is key is not the challenge. Its which content, its keeping that content fresh. Thats the tricky bit.
In this post we'll cover exactly that. 39 high performing newsletter content ideas to keep your content fresh...
The biggest input for a successful content marketing engine is quality content.
But the internet is awash with both good and bad content.
So how do you navigate this sea of mediocracy and surface the gems that will get you better results?
And... without spending hours and adding more tools to your workflow?
Enter Twitter Lists.
I know what you're thinking. "I'm not really a fan. Lists on Twitter just add more noise to what I'm doing..."
I hear you.
But this lesser known hack will get you serious results...
The benefits of using GIF in your marketing and emails is well documented.
When done well, animated GIFs can boost click through rates, shares and sales. More details on that in this email GIF guide.
But which is the best GIF editor online for you?
Whether you are wanting to create a slick branded campaign or a hilarious meme, there is a tool for you.
In this post you'll find online services, apps for android and apps for iOS.
We'll also cover tips and how to's, from using serious design software to the simplest GIF creator.
By the end you'll be able to make GIFs like a jedi.
Fact: The company newsletter has one of the highest returns of any marketing tactic.
So why is it so under utilized?
Why do most companies get it so wrong?
For a large number of businesses it's just a box ticking exercise.
So they get poor results and wonder if it is worth the effort.
But, with some minor tweaks email can become your strongest marketing tactic.
This guide covers everything you need to create a high performing newsletter.
Have you ever wanted to send html email in Outlook?
Is it even possible to send a newsletter through Outlook, instead of using Mailchimp?
Is there an easy way to insert HTML into Outlook, that isn't totally cumbersome?
Very importantly, how do you create a HTML newsletter that actually works in Outlook.
Read on for the seriously simple answers to all these questions.
Facebook posts with images see 2.3x more engagement.
Articles with an image every 75-100 words get double the number of social shares.
So it's no wonder that 65% of recipients prefer to receive email with newsletter images in.
But where do I find free newsletter images?
What are the licenses for email stock photo, and what do I need to know?
What about creating images for email? What are the correct email banner sizes?
Businesses are seeing big results from adding GIF into their email marketing campaigns.
But how can you get the same successes?
This Email GIF Guide covers everything you need to know.
From the benefits of using animated GIFs, to the latest best practices.
And all with plenty of examples.
Have you ever wondered how to send a html email in Gmail?
Or aren't actually sure if it's even possible?
Or you know that it is possible, but all the methods you've found are hackie and with lots of steps
Not to mention you'll need to be able to code the newsletter before you can even insert HTML into Gmail.
Is there a way to send HTML email in Gmail, without being able to code, and without hacking systems?