7 Best Newsletter Platforms in 2025
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Best practices and user expectations are always shifting. To keep your email marketing effective, you need tools that can keep up in 2025.
We’ve done the hard work for you and collected the best newsletter platforms. This list covers all bases. From newsletter design to list segmentation and sending, these tools make it quick and easy to send professional emails to your subscribers. Best of all, there’s something to suit every budget and business size.
Reading this guide might be the best thing you do for your newsletter this year!
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Email newsletters are bulk emails sent by businesses to subscribers, customers, or employees.
They usually contain short, digestible sections that are fun to read. The best newsletters don’t go for quick wins and hard sells. Instead, they include valuable and entertaining content to nurture relationships and build trust over time.
Popular content includes company and industry news, tips and insights, customer success stories, and events and product launches.
The difference between an email newsletter and a one-off campaign email is that newsletters are sent frequently. This might be quarterly, monthly, weekly or even daily. It just depends on how much value a business has to offer.
You don’t have to create a newsletter alone. There are tools and platforms on the market to streamline the process and optimize your newsletter.
But how can you choose the best newsletter platforms to help you stay in touch with hundreds or thousands of subscribers?
Before we dive into some of our favorites, it’s worth covering everything you need to look out for:
Your email marketing strategy can be simple and streamlined - with a little help.
We’ve rounded up the best newsletter platforms to help you handle every step in the process. From design to audience targeting and sharing your newsletter, here are the tools to level up your marketing.
Publicate is a market-leading email builder that focuses on email design - which means it has a full stack of features to help you design beautiful emails quickly and easily.
It has a drag-and-drop editor that makes the tool easy for anyone to use. You don’t need a design or coding background, and you don’t need to spend money hiring experts.
Here are some of the key features that set Publicate apart:
Templates
Your newsletter will look stunning every time, thanks to hundreds of highly engaging, customizable templates. Whether your newsletter includes blog links, a product launch or anything in between, simply select a newsletter template and customize it with your company branding.
Brand Kit
There is even an in-built Brand Kit that lets you upload your brand’s colors, fonts and logo, to update templates with a single click, so you will always stay on brand.
Powerful Image Editor
Publicate has many other exceptional features that make it the best newsletter platform for design. For example, you can crop and align images directly in the editor. This saves time and effort - you won’t need to use a third-party tool to edit, re-upload, and try to line up images. Instead, you can do it all in the editor and get the alignment right the first time.
Content Library
A powerful content library means you can discover fresh content right inside the Publicate platform. Connect with your favorite sources - like Slack, Feedly and Pocket - to save and organize content in your Publicate library. Plus, access over 2 million royalty-free GIFs, videos and images without leaving the platform!
You can drag and drop polls and surveys directly into your newsletter, and easily share web articles or videos using a dynamic scraping tool. That means you simply paste the URL and the editor automatically populates key information for you!
Approvals & Collaboration
Work with your team, even when they’re remote, to build the most effective newsletter. Publicate offers real-time editing and approvals, for safe, streamlined collaboration.
Analytics
Publicate includes analytics to track engagement across every sending platform, including Outlook and Gmail. This lets you monitor open rates and click rates, with heat maps to show which content gets the most engagement. With this data at your fingertips, you’ll be able to see how to optimize your newsletter, for better results each time.
Downsides:
Why it’s great:
Try it Free to start creating designs in minutes, from templates like these…
beehiiv lets you create and publish newsletters, but its real strength is in monetization.
An ideal option for businesses that want to grow their subscriber base and make money from their newsletter, beehiiv powers some of the planet’s biggest newsletters.
Users can monetize their newsletter with beehiiv’s help, by featuring in other creators’ newsletters or creating brand-new referral programs.
Why it’s great:
Downsides:
Mailchimp is an “all-in-one” style platform. It includes an email builder, marketing automation, branded websites, and social media and SMS marketing.
With that in mind, it can be used for omni-channel campaigns, which are generally best for larger businesses. If you just want to focus on doing email marketing well, this might not be the platform for you.
And, because Mailchimp handles so much of the marketing process, its email editor isn’t as user-friendly as some others. For example, the templates are more of a blank canvas than a done-for-you solution. Anyone lacking design skills might find it challenging to create beautiful, professional emails.
Why it’s great:
Downsides:
Omnisend is used to send email and SMS campaigns to eCommerce audiences.
It simplifies omnichannel campaigns through features like design, automation and segmentation. Omnisend integrates with eCommerce platforms like Shopify and WooCommerce to collect customer data that can shape campaigns.
Why it’s great:
Downsides:
Substack attracts writers and journalists who want to publish content for free, even as their audience grows.
It’s one of the best newsletter platforms for simple, text-based newsletters but it falls short in designing engaging HTML emails. Users only pay for Substack once they turn on paid subscriptions - and then Substack takes 10% of revenues.
Why it’s great:
Downsides:
Ideal for agencies that handle multiple client accounts, Campaign Monitor includes a template builder, marketing automation and analytics.
Campaign Monitor lets agencies run their clients’ email marketing from one dashboard, and agencies can scale their accounts as they add more clients.
There’s a drag-and-drop email editor, but the interface is a little clunky. It opens by suggesting a branded template based on your website’s color scheme, which wouldn’t be suitable for every user.
Why it’s great:
Downsides:
MailerLite empowers small businesses and content creators to grasp email automations. This helps users with better targeting, to help grow their audience.
It offers features like website and blog builders, as well as newsletter editing and email marketing. Thanks to an intuitive automation builder, even people new to email marketing can create workflows and send targeted campaigns.
However, it doesn’t offer the option to create opt-in-specific forms. Users might need to create separate email sequences to deliver each lead magnet - this can make keeping track of everything more difficult.
Like many of the full-service platforms in this list, it works best with a tool that specializes in email building, like Publicate.
Why it’s great:
Downsides:
Choosing the right platform is overwhelming - there are so many out there!
To choose the right one, think about what your business needs:
Our advice is to start simple. Use an email builder like Publicate to design beautiful, engaging emails. With hundreds of customizable templates and plenty of features that save time and simplify design, an email builder like Publicate should be in every email marketer’s stack.
You can export your emails to Gmail, Outlook or any other sending platform, including all of the ones in this list. You can then use those platforms to introduce advanced features like segmenting if you feel they’re right for your business.
Finally, look for tools that offer a free trial and excellent customer support. This lets you find your way around the platform and determine if its features are right for you, before making the investment.
Access to the best newsletter platforms can boost your email marketing, making it more professional and effective, to help grow your newsletter - and your business.
Get the design right with an email builder like Publicate and then choose the right sending platform for your business’ needs. With Publicate, you can even stick to Gmail or Outlook.
With an email builder like Publicate, it’s easy to create engaging, professional emails, and to track their performance - essential for newsletter success.
