Best Event Newsletter Examples & Best Practice Tips

Read time: 13 min
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Best Event Newsletter Examples & Best Practice Tips
Try Publicate For Free Today
Read time: 13 min

Are you ready to make a splash with your event newsletters? Read on to explore some of the best creative newsletter examples, best practices, and top-notch advice for improving your next event newsletter.

With an email builder like Publicate, you can create any stunning event newsletter that'll really wow your readers. By deploying the right techniques, you can maintain engagement and achieve your desired results. We’ll talk about all this and more!

Guide Index

What Types of Email Newsletters Are There?

Email newsletters are a versatile medium that can cater to many industries and serve many purposes. They are an effective means for both disseminating information and engaging with audiences.

Among the most widespread types of email newsletters is the event newsletter, the weekly newsletter, and monthly newsletter. Event-focused newsletters are sent out ahead of time to spark excitement and drive attendance. They contain relevant information like dates, attractions and participants, along with any other key details.

Regular periodicals, such as those sent out weekly or monthly, typically bring a more extensive variety of topics to readers. They might report on product adjustments, industrial buzz, corporate successes, and more; their goal is to keep people apprised of the current happenings with the business or field. The structure of these newsletters usually remains consistent over time, allowing readers to quickly locate what resonates with them most.

In addition to the most common types, niche newsletters also serve their purpose. Whatever the subject matter, from technology advancements to staying healthy and making wise investments, niche newsletters are able to zero in on specialized topics.

In order for these to resonate with any targeted crowd, the content must be of value and up-to-date. Only then will users remain engaged with the brand and consistently look forward to what comes next.

What are the Best Event Newsletter Templates?

Effective event newsletter templates should read easily, be attractive visually, and should be fully customizable. To make your life a little easier, email builders like Publicate provide hundreds of templates with drag and drop design, and easy export to your favoriate email service provider like Gmail and Outlook.

Here are three of Publicate’s leading event newsletters to help make your next event a surefire hit!

Holiday Party template

1. Holiday Party

Bring on the holly, jolly atmosphere with this festive template! Its cheerful design will help you set the mood for any holiday gathering. Easily customize its colors and utilize its user-friendly drag-and-drop editor to put together a stylish invitation that everyone will love.

Plus, adding images, videos, and links to relevant resources within its flexible layout makes your invitation informative and eye-catching.

Workplace Wellness Workshop template

2. Workplace Wellness Workshop

Make every co-worker or employee feel valued with this event template. Inspire staff by customizing it with your company's distinct brand identity while adding your own personalized messages, visuals, and details about the upcoming event.

Marketing Workshop

3. Marketing Workshop

This template is great for staff or subscribers, as it’s effective for many event types. It works great for letting staff know about upcoming events or workshops at the workplace or elsewhere.

It can also be effective for generating registrations from followers if your company hosts events for the public. This versatile template is fully customizable and allows for company branding, images, and more.

What are Event Newsletter Best Practices?

To get the most out of each newsletter, keep the following suggestions in mind.

1. Subject Lines

Entice your readers with an intriguing subject line that piques their curiosity and encourages them to open the email. Keep it short, yet emphasizing the value of the newsletter and featuring critical information or captivating tidbits.

Make it personal by adding your audience's names, and breaking your mailing list into segments, or altering messages depending on what resonates with subscribers.

2. Composition

Presenting a neat and uncluttered composition is essential; having a striking arrangement alongside structured material will make comprehension easier for readers. An email newsletter builder like Publicate offers hundred of pre-built templates.

They are a quick and painless option, as you can jump straight to customization without having to worry about designing or coding.

3. CTAs

Additionally, add observable 'calls-to-action' (CTAs) so viewers can be directed to take certain actions - like signing up for an event, sharing the newsletter, or going to your website.

4. Multimedia

Liven up your event newsletter with multimedia elements. Inserting images or videos cuts down on excessive text and keeps readers engaged, further conveying the story of your event.

For example, Publicate’s content library provides a perfect place to store all of your media assets including video, gif, images, audio, files (pdf, word, excel) so you can add it into your newsletter with no hassle.

5. Sizing

You can also utilize newsletter building software like Publicate to ensure that your design is downsized and optimized for phones and tablets - likely where many subscribers will open it - with a viewable font size, simple clickable buttons, etc. This guarantees an enjoyable viewing experience all around.

How to Improve Event Newsletter Performance?

If you want your event newsletter to be a knockout success, it's essential that you concentrate on ramping up its performance. There are tons of strategies you can use to maximize the impact of your event newsletter to get more engagement and better results.

Here are some helpful techniques that can take your event newsletter performance up a notch.

1. Segment Your Audience

Splitting your readers into distinct segments is important for providing personalized material to your readers. Divide your mail list into smaller sections according to factors such as age, interests, and buying history. This will allow you to customize the emails regarding upcoming events specifically for each audience segment.

By segmenting your subscribers, you can create tailored offers to suit their individual needs - giving them a more personalized experience. This process optimizes conversions and builds lasting customer loyalty, making it a key part of an effective growth strategy.

2. A/B Test Your Subject Lines

Subject lines often make or break your emails – they can likely be the difference between readers opening them or not. It pays to conduct some A/B testing to see what is clicking with your audience.

Vary the tone, length and content, and don't be afraid to try something new. Once you hit on the perfect combo, keep refining it based on your results; this way you can generate higher open rates, better engagement, and overall success for your newsletter.

Also, you don't need to limit testing to subject lines. Why not A/B test other elements of your emails like the preview text, images, layout, and CTA placements?

This will give you an even clearer picture of what's working best with your readers, providing more opportunities to fine tune your newsletters and increase performance.

3. Use Responsive Design

No matter the device - desktop, tablet, or smartphone - responsive design ensures your newsletter is looking good and running smoothly.

With so many people checking their emails on mobile devices these days, having a mobile-friendly layout is pretty much mandatory if you want to keep your readers engaged. Plus, easy-to-read fonts, suitably sized images, and obvious calls to action will give your performance a real boost.

All in all, responsive design is key to email newsletter success, and you can rely on email building software like Publicate to make responsiveness easier than ever.

Publicate’s designs look great on desktop and mobile. The embedded code is fully responsive and has been tested across 57 different email clients! With confidence, you can preview exactly how your newsletter will look before you even export it.

Going beyond responsive design, take into account accessibility features like alternative text for visuals and the right use of headings. This can open your event newsletters to a wider audience, leading to more widespread involvement and higher engagement with diverse groups. After all, everyone deserves to be included.

4. Optimize Email Sending Times

Analyze your audience's behavior and engagement patterns to discover the best time to hit 'send' and really take advantage of that prime time window.

Test different days and times to find what works for your audience. It’s also a good idea to segment by timezone to make sure everyone's getting their emails on schedule. The results may even be surprising, so make sure to try many variations.

Remember, the perfect sending time really depends on a few things - like what industry you're in, the type of event it is, and who your audience is. To keep engagement high, review and adjust these times regularly to match up with what your followers engage with most.

5. Analyze and Refine Your Strategy

Frequent assessment and analysis of your newsletter's performance are absolute necessities for pinpointing areas of progress. Pay attention to metrics such as open rates, click-through rates, and conversion rates to observe how well your newsletter is functioning.

Email builders like Publicate grant you with in depth analytics so you always can have a finger on the pulse of how your email campaigns are performing! With access to analytics, you have the opportunity to improve every time you hit “send.”

What are the Benefits of Email Newsletter Templates?

Email newsletter templates, like those offered by Publicate, can be a total lifesaver, saving you time and helping make sure your newsletters have consistent style.

They provide you with the foundation you need already set-up, so all you have to do is use the drag-and-drop functionality to customize your newsletter. This helps you to save time and create eye-catching emails without any need for a designer or coder!

Then, once you’re ready to send it off, you can easily export your design to your favorite email service provider, such as Gmail and Outlook.

When it comes to template customization, there are plenty of great options for designing an eye-catching and distinctive event newsletter tailored to your target audience.

You can make use of the image editor to crop and resize photos directly within the tool, content scraping feature to pull curated content from the web, and a multimedia library stocked with interactive elements at your disposal.

Plus, with super simple personalization features like color changes, font swaps, images, and more, it's no wonder templates lead to higher engagement with subscribers.

Event decorations on a desk
Picture from Unsplash

Wrap Up

There’s a lot to keep in mind when planning an event. Rather than having to worry about event newsletter best practices, you can use an email builder like Publicate to handle the heavy lifting. This way, you can spend your time focused on the event itself, and promoting it.

By following these best practices for creating fabulous event newsletters, you can ensure your readers will be engaged and in-the-loop about upcoming events. So don't wait - start crafting your emails now and experience how Publicate will transform and simplify your process.

See how easy it is and try their 14 day free trial!