We asked our customers what their biggest newsletter challenges were.
Unsurprisingly "newsletter ideas" was one of the top.
The newsletter is one of the most effective channels we have as marketers.
So what ideas can help us to get the best results?
How do we keep our readers engaged and wanting more?
Of course, the lions share of these results is down to the content you use. You knew that already though didn't you.
Knowing that the content is key is not the challange. Its which content, its keeping that content fresh. Thats the tricky bit.
In this post we'll cover exactly that. 39 high performing newsletter content ideas to keep your content fresh.
Why do people sign up to your newsletter?
Understanding why people are signing up to your newsletter is the first step.
It is the insight that will give you inspiration and let you know which of the ideas are best. Especially for your specific audience.
After all, what works for one newsletter, might not work for yours, or your subscribers.
The best way to understand this is to ask your readers some questions;
- What do you love about our newsletter?
- What is it missing?
- What would you like us to start doing, or do more of?
- What have you seen in other newsletters that works well?
Don't over do it with questions, 3-5 is a great number, easy to answer and won't bother your readers too much. It also means that you can ask more questions in the future.
Once you have this insight you'll have a good understanding of what to include in your newsletter.
Remember, email newsletter design is important to keep readers engaged, but nothing is more important then content.
39 Newsletter Ideas
Once you understand your readers it's time to get your creative hat on and start thinking.
What fresh newsletter content ideas can you use to keep them wanting more?
Well, heres a comprehensive list of 39 email newsletter ideas to get you started.
Content, Content, Content!
Company updates are great in moderation but too much "me talk" will send your readers to sleep - it gets tiresome.
Be sure to make room for newsletter ideas that are fun and educational.
Content often performs better than promotions so without further ado...
5. Top Ten Lists
There are top 10 lists for just about everything; top 10 travel destinations, top 10 viral videos, top 10 SEO tips.
But why are they popular amongst amongst readers?
They're catchy, easy to digest and super easy to remember.
In an interview with Stuart Fischoff, Senior Editor of the Journal of Media Psychology, he stated that:
"If we can break things up into chunks of meaningful data, it's much easier for us to store and remember them"
Think about your target audience, what are their interests, what hooks them?
Use that insight to create 10 out of 10 content as a killer newsletter idea.
6. Polls, Quizzes or Surveys
These are the perfect go-to newsletter idea and tend to get great engagement!
Why do people love them so much?
They give people a chance to engage with a brand, join in on the conversation and express their opinions.
But for you as a brand, polls, quizzes and surveys are a great way to understand your customers needs.
Take this for an example. Starbucks asked customers what brewing method they wanted to find out more about.
The vote triggered more content about 'coffee press'. When customers asked for more information, the company had links readily available. Starbucks gave their customers exactly what they wanted.
Top tip: If you can, try adding a little humor. If it's suitable for your audience and brand, crack a joke, make em' laugh!
This type of content is win win for your customers, and win win for your newsletter.
7. Curated Content
This is one of the greatest company newsletter ideas.
Don't spend hours creating new content. Instead 'curate' other peoples content. Simples.
Curated content is one of our all-time go to newsletter content ideas. In lamens terms you are sifting through large amounts of content online. Then presenting the best posts in an organised and meaningful way - saving hours of hard work.
It's not just about creating anymore, it's about finding, aggregating and rating. Newsletter audiences love it too as it saves them having to do the filtering.
Don't bore your audience with pages and pages of stats.
Slice and dice your top 10's and company statistics in the form of an infographic.
When done correctly they're a visually compelling piece of content, communicating complex data.
Top tip: Use Canva to create your own infographic if you don't have a budding Graphic Designer on the team.
10. Quotes and Motivational Statements
Who doesn't love a good quote?
You don't have to start reciting Shakespeare to inject some life in to your newsletter. Inspirational, motivational and humorous quotes work beautifully.
"Content is king, but distribution is queen and she wears the pants."
The stats say it all. GIF's are the go-to tool if you want to capture people's attention.
They bring marketing to life, inject humour, they're low cost and easy to create.
Our how-to email GIF guide says it all.
12. Industry Related Podcast (By You or Someone Else)
Are you hosting or participating in a new podcast? Include it in your newsletter ideas list.
Podcasts are on the rise in the UK. According FastCompany:
"In 2018 there are now over 525,000 active shows"
"44% of the population have listened to a podcast, with 80% listening to all or most of the show"
Think about it, people are so busy these days. Commuting, running erands, looking after the kids, walking the dog. People need easy digestible content available at the click of a button so they can multi-task.
13. Third Party Apps and Tools
Do you organise your team with Trello? Communicate via Slack? Or meditate with Headspace?
Tell your customers! Don't keep it a secret.
15. Newsletter Roundup
Roundup your most popular blogs, videos, or services from the month or year.
This is a great way to share your most valuable content in one place. Especially for those who may have missed the original posts.
Fun Employee Newsletter Ideas
Nothing beats a cute animal video or wacky images of the weather - especially if you're British.
Try these fun things to put in your newsletter for starters...
22. Wacky Employee Photos
Every now and then it's nice to see who's behind the screen of a brand. We're human after all and connection means everything. If we can connect with a brand on a human level, we're much more likely to buy in to the product.
Try raising money for your favourite charity by sending your team on a fun Colour Run! Good cause + Laughter + Colour=winning content.
This is up there as one of the top fun things to put in any newsletter.
23. What's The Deal With the Weather?
British or not, people love talking about the weather. But how can the most British of conversations provide content and drive sales?
Take for example a gym. If the weather is crap, a gym should be pushing their marketing efforts in a bid to increase memberships. whereas on the opposite scale, airlines have a 29% in sales if they promote holidays whilst it's sunny.
Use this to your advantage now and inject a little humour.
24.Cute Animals mean Big Bucks
Emotional marketing works, period.
To connect with readers, utilise the sympathetic connections forged through emotional marketing.
Take this example:
Doesn't this just make you feel all warm and cuddly inside? The product, not so cute. But the puppy, oh how our hearts melt. Superb example of emotional marketing that has made big bucks for the company.
What content could you include in your newsletter to tug at the heart strings?
29. Company Milestone or Anniversary
Celebrating company milestones and anniversaries are a great way of communicating your experience. Without saying 'look how great we are'.
Facebook did a brilliant job of marketing it's 10th anniversary. They surprised users all over the world with a video summary of their life so far on Facebook - a "Look Back".
The videos connected emotionally and reminded us just how important Facebook had become.
30. An Award You've Won
Winning awards gives prospective customers more confidence in you. They help to ensure that they pick YOU over the competition.
Awards drive more traffic and enhance your credibility.
Shout loud from the roof tops!
This is one of the best email newsletters idea to win customers over.
31. A Challenge You're Participating In
Ice bucket challenge anyone? If you're thinking of doing similar, some of the key takeaways from this viral challenge were:
- The power of video is everything
- The timing must be right
- It has to be fun
- For a good cause
- And simple
Keep your challenges simple and following these 5 steps for a successful campaign.
32. A Non-Profit Cause You're Supporting
Consumers buy from brands who support charities. Need more convincing? According to research commissioned by Forrester:
"47% of people said they would be more likely to buy from companies that donated to a charity"
Include snippets and images of charity fundraising events in your newsletter. Customers will swoon.
33. Behind-The-Scenes Footage
People LOVE to watch everything that goes on behind-the-scenes of a movie set. Well the same goes for businesses.
Getting an insight into your cool London office space (hello Innocent). Or "a day in life of" absolutely fascinates us and it's great content too.
Make sure it's at the top of your email newsletter ideas list.
Customer Service & Support
37. Company FAQ's
Is your customer service team is being bombarded with the same-old questions? Say hello to your new best friend: FAQ's
FAQ's don't just relieve some of the burden on customer service. They improve SEO, delight customers and alleviate any purchasing anxieties.
Include a few popular questions in your newsletter and watch the magic unfold.
39. Links to Helpful Articles
Do you have an amazing portfolio of useful links to share? Then list them in your newsletter!
Useful links offer further support and guidance to your target audience. Including; careers pages, community support, social links, about us and case studies.
Making this a great corporate newsletter example.
Generating More Ideas
Look at the newsletters in your own inbox, what do you like, what do you not like? Talk to people in the office, what is currently interesting them? What are people talking about on holiday? Look at google trends, browse trending topics on BuzzSumo. Inspiration is all around us.
Speaking of which, we'd love to hear about the newsletter ideas that work for you? Add them in the comments below.