Newsletter Analytics You Can Actually Act On
Know exactly how your newsletter performed and the content that resonated with readers.
No matter where you share your newsletter, it gets tracked.
See what's happening with your newsletter, live
- Dashboard updates with engagement in real time
- Track opens, clicks and click-through rate across every send
- Understand readership by channel, location and device type
- See social shares and how content is being spread
- Every key metric updates the moment it happens, so you always know where things stand
View Your Analytics Dashboard
Visual heatmaps to see what your readers actually click
- Visual click maps show you which content people actually engage with
- Heatmaps highlight your most popular content at a glance
- Identify what's working and what's being ignored
- Use engagement data to shape what you send next
- Know which content, CTAs and sections drive the most action
Explore Click Maps and Heatmaps
Full analytics, No Matter Where You Send From - Even Gmail and Outlook
- Every open, click and share gets tracked automatically, whatever platform you use
- Full open, click and engagement tracking on every Gmail and Outlook send
- Build in Publicate, send from anywhere, get full analytics automatically
- Publicate is the only email builder that offers full analytics no matter where you send from.
Analytics No Matter Where You Send
Track newsletter analytics across internal platforms
- Analytics across Slack, Teams, SharePoint, Confluence, Microsoft Viva and more
- Share any newsletter as a fully responsive web page
- Opens, clicks and engagement roll up automatically for every internal channel you use
- Embed your newsletters on internal pages, get full analytics
- Publish once, track every internal channel without leaving Publicate
Share and Track Across Internal Channels
Track newsletters shared on social media
- Share your newsletter as a web page to any social channel
- Track opens and engagement across LinkedIn, X, Facebook and more
- See how many people actually read and engage with your newsletter
- Understand which social channels drive the most engagement
- All social metrics alongside your email analytics in one dashboard
Share and Track on Social Media
Compare newsletters and find what works
- Identify trends and performance across time periods, teams or topics
- Select up to 12 newsletters and view performance side by side
- Compare opens, clicks and engagement across any group of newsletters
- Surface your top-performing content and understand why it worked
- The only newsletter platform with built-in comparative analytics
Compare Newsletter Performance
Understand your audience with poll and survey analytics
- Analyse responses from polls and surveys embedded directly in your newsletter
- See sentiment, feedback and vote data in your analytics dashboard
- Understand how your audience feels about content, not just if they clicked it
- Use feedback data to improve future newsletters
- See sentiment data next to your opens and clicks, not off in a separate tool
Add Polls and Surveys to Your Newsletter
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Share Analytics Reports and dig deeper into the data
- Create a shareable analytics report from any view with one click
- Share reports instantly via a single URL with anyone who needs them
- Download a CSV of your analytics data for any view for deeper analysis
- Take your data into Excel, Google Sheets or your own reporting tools
- Send a quick summary, or export everything and dig in yourself.
Create A Report or Download Analytics
Why other tools leave you in the dark
No Other Export-Based Tools Offer Analytics
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Beefree, Stripo, Chamaileon, Unlayer are all export-based
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Usually to get analytics you have to send using an ESP like Mailchimp
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Which means you are locked into sending through that platform
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Publicate offers full analytics and tracking, no matter where you send
Most Platforms Only Track Email — Not Every Channel You Share To
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If you share to Teams, Slack, SharePoint or social media, you get no data
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You have no idea how many people read it, clicked it, or where they came from
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Publicate tracks every channel; email, internal platforms and social, all in one dashboard
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One newsletter, shared anywhere, tracked everywhere
No Other Tool Offers Comparative Analytics
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Most analytics tools show you analytics of one newsletter at a time
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You can't compare a group of newsletters side by side to understand trends
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With Publicate, you can compare the performance of up to 12 newsletters
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It's the only cross-newsletter performance comparison in the market
Ready to understand your newsletters properly?
Join thousands of organisations measuring their newsletters with Publicate
Frequently Asked Questions
Can Publicate track analytics no matter where I send my newsletter from?
Yes. Publicate tracks opens, clicks and engagement whether you send through Gmail, Outlook, or any other platform - you're never locked into a specific ESP to get analytics.
Does Publicate track engagement on channels other than email, like Slack, Teams or social media?
Yes. Publicate tracks opens, clicks and engagement across internal platforms (Slack, Teams, SharePoint, Confluence, Microsoft Viva) and social channels (LinkedIn, X, Facebook and more), alongside your email analytics.
Can I compare performance across multiple newsletters?
Yes. Select up to 12 newsletters and compare opens, clicks and engagement side by side to spot trends across time periods, teams or topics.
Can I export or share my analytics data with people who don't use Publicate?
Yes. Generate a shareable analytics report from any view with one click, or download a CSV to take into Excel, Google Sheets or your own reporting tools.
Do I need to send through a specific email platform to get analytics?
No. Unlike export-based email design tools, Publicate tracks full analytics no matter where you send from.
Ready to understand your newsletters properly?
Join thousands of organisations measuring their newsletters with Publicate.
