5 Best Last Chance Email Examples & Tips
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Your subscribers are busy people. So, how do you cut through the distractions and get them to pay attention when a promotion or offer is coming to an end?
With a last chance email.
This is your opportunity to catch those last-minute conversions and increase sales using a little urgency. This guide includes ready-to-use last chance email examples, with subject line ideas and tips to help you sell more. So, you can make this last touchpoint count.
A last chance email reminds customers that something good is coming to an end.
You could send it in the final hours of a huge sale or promotion, or the day before an event. The email is the final reminder you’ll share; you’re telling subscribers it’s now or never.
It’s best to send last chance emails to people who have already shown an interest in your brand, and just need one last push.
Make that push count by using a sense of urgency and FOMO to drive conversions. We’ll cover ways to make it happen in this guide, so stick with us.
Keep your last chance emails brief and clear, and incorporate the following tips to capture attention and boost conversions.
Remind readers that time (or stock levels) is limited.
You could include countdown timers showing the hours until the sale closes, or for events, let readers know how many tickets are left. Messages like “You’re running out of time” help to solidify the all-important urgency.
Tell readers exactly what they’ll miss out on if they don’t act fast.
Your offer should be front-and-center, whether it’s their last chance to save 50% or to get a first look at your next product launch.
Use your subscriber’s name in the subject line and email body. Or, take personalization up a notch by including customized recommendations or offers, based on their previous customer behavior.
Go for a warm, energetic tone to convey the importance of your message.
Combine this with persuasive devices like social proof (testimonials or reviews) and exclusivity (making the reader feel part of a club).
Creating a false sense of urgency is a bad look. Don’t advertise the upcoming end of an offer, and then offer the same thing the following week.
Your subscribers will notice, and your last chance emails won’t be effective, because they become less believable.
An email builder is a must-have tool to take your last chance emails to the next level.
It’s an easy-to-use drag-and-drop editor, complete with hundreds of fully customizable, highly engaging templates including last chance email examples, event newsletter templates and coming soon email templates. It’s packed with user-friendly features from inline image editors to Brand Kids, multimedia libraries, and even detailed analytics so your emails can keep getting better.
You don’t need to be a design pro or coding whizz to create beautiful, professional emails that convert. Plus, it takes just minutes to go from template to finished email, which you can then export to around 60 email service providers (including Gmail and Outlook).
FOMO, or “fear of missing out” describes feelings of exclusion in certain activities or opportunities. In social situations, we might experience FOMO when we can’t go to a particular event. As a consumer, FOMO relates to missing out on the chance to buy a product or indulge in a sale.
It works because, as human beings, we naturally want to be a part of things.
Marketers can leverage FOMO to persuade consumers to take action. In last chance emails, that could look like a reminder that there are only x hours left to save money on a particular product or collection.
Let people know they’ll miss out if they don’t act quickly and see how that impacts conversions.
Your last chance emails are your final opportunity to persuade subscribers to stop procrastinating and take action. To do that, we have to stimulate FOMO.
Use the following pieces of copy to inspire a compelling message:
A last chance email is all about convincing your readers to jump on your offer while they still can. But it’s also your last chance to secure a sale. These quick tips can help make that happen.
An HTML email makes your messaging more vibrant, eye-catching and engaging. It’s essentially the opposite of a plain-text email, and contains interactive elements like clickable menus and countdown timers.
HTML emails also contain multi-media, like images and GIFs, which can grab a reader’s attention and help them make a purchase decision in those final moments. Showing your beautiful product is much more effective than simply talking about it.
All emails you create in an email builder are HTML emails - with zero coding needed from you. With a vast multi-media library, you can easily drag and drop elements into your newsletter, including images, GIFs, videos and even PDF files (which can come in useful if you want to share detailed product specs!)
The best last chance email examples follow a clean, digestible format.
The templates in email builders are created for engagement. By making design easy on the eye, your readers can focus on your offer. Designs typically consist of bold headings, short paragraphs and columns. This makes it way easier to take in information, compared with overwhelming walls of text.
Your CTA is the ticket to complete your desired action, so style it in a bold, prominent button that catches the eye.
Use clear language, such as ‘Sign Up Now’ or ‘Shop the Sale’ to squash any confusion.
A strong subject line boosts open rates. The more eyes you can get on your last chance emails, the higher the chance of triggering conversions.
Use these last chance email subject lines to inspire yours:
You don’t need to create a last chance email from scratch, or hire expensive designers and coders.
Here, you’ll find ready-made templates to promote your last chance offer. All templates are available to use and customize down to the last detail. From adding your unique offer to your company branding, you can make the template your own in minutes.
Let high-quality visuals and a bold CTA do most of the talking in this email.
This is your final chance to convince subscribers to make a purchase or buy a ticket. Outline your offer as clearly as possible, covering what the offer is and how much time the reader has to claim it.
A countdown timer can add some much-needed urgency to this email.
A good exclusive offer is free shipping or buy-one-get-one-free.
By “exclusive”, we mean extending this offer to subscribers only, for example. So let your subscribers know they’re special. Feeling part of a “club” can make people more inclined to act.
From Valentine’s Day to Black Friday to Christmas, it never hurts to connect with consumers when they’re in the giving mindset.
Grab attention with timely media. Some email builders give you access to over 2 million royalty-free images and GIFs, so you can find the right items without leaving the platform.
Choose a template that already has a holiday theme, or create your own with multi-media, relevant colors (e.g. green and red for Christmas, pink for Valentine’s Day), and some fun copy.
Break the bad news about a sold-out item with a fun, engaging email.
These emails work well when you monitor buyer behavior, since you know who’ll be interested when a certain product sells out. Give readers the option to sign up to be notified when it’s back in stock, to take care of future sales!
Pro Tip
You could create something similar for “almost sold out” items. Include a heading such as ‘Get it Before it’s Gone’ to convince subscribers to buy the thing they’ve been checking out.
Attention is everything in the modern day. You’re competing with thousands of other emails, so make yours stand out with an exciting animation or bold colors.
With email builders, you can select pre-made animated headers that do the trick. Plus, an in-built powerful content library lets you collect and organize assets from the web as well as channels like Slack and Feedly.
When you create an email, you get instant access to your saved assets, to update your email with unique content - without the hassle or time-sucking process.
Let’s finish strong with some best practice tips to maximize the success of your last chance email campaign. This is where things get a little technical, and you’ll get the best results if you already track buyer behavior and segment your audience.
As your last chance to drum up conversions for an event or promotion, there’s a lot riding on these emails.
Luckily, a last chance email template and an email builder take away the guesswork. You already know the templates follow all best practices, and are designed to capture attention and help convince subscribers to take the leap. All you need to do is create a compelling offer and write the copy to match!
Save time, boost results and grow your revenue with high-performance emails.
