7 Best Coming Soon Email Examples & Tips for 2025
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When you have an exciting announcement to share with your audience, it’s sometimes best to keep quiet – at least for a while.
A coming soon email campaign is a marketing strategy based on building intrigue and generating a buzz for your brand. Getting this right can be the difference between a product failing or flying off the shelves, but it’s no small task.
Learn why nailing the art of mystery could work wonders for your event or promotion. With incredible teaser email templates, and best practice tips to make your campaign irresistible, this is the only guide you’ll need to give your product the best chance of success.
When you have a product launch, event or other announcement around the corner, it’s time to start building some hype.
A coming soon email campaign does exactly that.
This is a set of teaser emails that lets customers know something great is coming.
It helps to build excitement and anticipation, and generate some word-of-mouth marketing before the release date arrives.
Some common types of coming soon emails include:
Highlights of an upcoming newsletter
Traditionally, businesses needed to hire coders and designers to create coming soon campaigns that got results. It took a lot of time and money, but things have changed for the better.
With the right blend of strategy and creativity (and with a secret tool in your stack), anyone can launch a successful coming soon email.
Have a reason why you want to send teaser emails.
Are you trying to generate a buzz on social media? Increase sales of a future product? Or get more sign-ups for an event when it finally launches?
With that goal in mind, include a strong call-to-action (CTA) in your emails. For example, if the goal is to get people talking on social, add a ‘Follow Us’ button. Remind readers that by doing so, they’ll be the first to know about the product drop or event sign-ups.
Engage your readers and build anticipation by telling a story.
You could reveal small parts of a larger narrative or clues about the event.
If you’re sending a wider teaser campaign (with more than one email), consider how each subsequent email continues the story.
Get creative and find ways to share clues that get your audience excited to learn more.
You could hint at a benefit of a new product, by saying something like, “The only tool teachers need to stay organized this semester, coming on July 7th!”
Otherwise, go for visual clues. Maybe show a small part of a product, or a snippet of an upcoming video, for example.
Whatever you do, leave your audience wanting more!
The goal of these emails is to create excitement, so engage your readers with HTML newsletters that are fun and interactive.
And here’s a secret: You don’t need to know HTML code to create them.
With an email builder, you get access to hundreds of highly engaging, professionally designed templates, which are fully customizable and already optimized for all email providers like Gmail and Outlook.
All you need to do is use a drag-and-drop editor to create emails full of great HTML elements, such as CTA buttons, images and videos, headings, and even clickable menus.
It’s the fastest, easiest way to create professional and irresistible emails, even for non-coders and designers. Email builders take away the guesswork and boost your chances of success, so all that investment in creating a great product doesn’t go to waste.
Whether you’re teasing a new product, a sale or promotion, or an upcoming event, there are some elements that should guide every strategy to maximize success.
What will the focus of your coming soon email, or emails, be?
Keep in mind that we don’t want to share all of our secrets. So, aim to focus on just one aspect per email.
Here’s what that aspect might be, for different campaign types:
As a minimum, send two emails in your teaser campaign. This gives you an opportunity to create a buzz and reveal information, little by little, to an interested audience.
Of course, the number of emails you send depends on the topic and goal. Here are some guidelines to help:
The frequency of your campaign is more important than you might think. We want to spread these emails out enough that they feel special and exclusive, but we also don’t want subscribers to forget about our promotion.
With that in mind, here’s a guide on when to send the emails:
Wondering how to engage your readers to build maximum excitement with your campaign and give your product the best chance of success out in the world?
Let us help. Here are the best teaser emails for a variety of purposes.
You can start using the templates today (just sign up for a free trial!) and easily customize them with your content. With these to hand, you won’t need to spend hours designing emails that people engage with - and you won’t need to pay a designer or coder.
Send a coming soon email 24 hours before your sale drops.
The line “Sale starts tomorrow” is a strong piece of copy for this email, because the launch date is in sight, which builds a stronger sense of anticipation.
Subject line: Something is coming TOMORROW…
Got an exciting new product range on the way? Share nothing but the date and some vague details or highlights about it.
Images work well but don’t overdo it. We want to tease parts of the collection, not announce the whole thing.
Subject line: Coming soon: The Athleisure Drop
This one gives nothing away.
It’s usually the first email in the teaser sequence. You can share more information in the next few emails, but this one simply exists to pique curiosity and keep people guessing.
Since clues are so minimal here, it’s important that readers can recognize you instantly. Be clear about who the email is from and be sure to customize it with your company branding.
Email builders contain Brand Kits, where you can save all brand assets (like fonts, logos and colors). You can allocate styles to elements like text, headings and CTAs, and automatically apply those styles to those elements in the newsletter.
A strong brand becomes extra important in emails where you don’t say much.
Subject line: Something new is coming to [Brand Name]... 👀
Tease a new product with a glimpse into a product or benefit of that product, and maybe a photo showing a close-up of the product. It should be clear what the item is without unveiling everything at once.
To give a little more away, remind readers when to check their inboxes. In other words, what date will the product be available?
This is a great first email, as it keeps the mystery alive.
Subject line: It’s coming.
This goes out to users of your product (such as apps or SaaS products), to announce first access to a new feature. You decide how much to give away here, but we recommend saving some secrets until the launch date gets closer.
Explain how you’ve listened to your customers’ needs and have improved the product for them.
Subject line: New features coming soon!
Give subscribers exclusive insights and a first look when a new establishment is on the horizon, such as a hotel, bar or restaurant.
Include an image to show one aspect of the place, to offer a feel of the general vibe without giving too much away.
Subject line: New Hotel, Coming Soon
Make any event feel more exclusive with phrases like “You’re invited” or “You’re on the list!”.
The first email in this teaser campaign might be a simple ‘Save the Date’, while follow-up emails can include a registration link to boost attendance.
Subject line: You’re invited! Boost your business growth at [Event Name]
Your newsletter subject line is one of the main factors affecting the open rate.
So it shouldn’t be an afterthought. Teaser emails are all about building curiosity. Aim to do the same with your subject line, while being clear enough that the recipient knows what to expect when they open your email.
Getting the balance is tricky, but here are some tips to try:
We’ve already covered the importance of eye-catching design and curiosity-building copy, but what other practices should you follow to get the best results from your teaser campaigns?
A CTA that aligns with the rest of your email is key to success.
Think about what you want your readers to do next. Add an event to their calendar? Join a separate mailing list for first-look access? Follow you on social media for updates?
Style your CTA in a bold, eye-catching button so it’s unmissable.
Dedicate your whole teaser email campaign to one announcement, whether that’s an event, product launch, or something else.
The aim is to funnel readers toward one final goal. Muddying the message causes distractions which is never good for your conversion rate.
The only way to truly know how successful any email newsletter is, is to measure its performance using tangible data.
Emails builders include powerful built-in analytics so you can understand how emails land, to optimize your content and achieve greater ROI. You can measure aspects like open rates, click rates, heat maps and social sharing, with visual representations of the parts of each email users interact with most.
You can use analytics to test and improve things like CTAs, subject lines and messages, to boost the success of every campaign. Email builder users can track these metrics no matter where they send their emails (that includes Gmail and Outlook!)
The analytics built into email builders are one way to measure and improve your coming soon emails.
But there are other ways, beyond the mailbox, to track the success of your efforts.
Social media has a place in all modern marketing strategies.
Use it to listen to authentic conversations and monitor the hype around your launch. Keep an eye on your follower count, as well as engagement on your posts, and sign up for Google Alerts to hear about all brand mentions.
If you’ve been collecting contacts via social media or a landing page, keep an eye on those analytics.
You know your copy and offer are strong if the list is growing. If not, consider tweaking the copy.
So, the launch is over and you can breathe a sigh of relief.
But don’t simply forget about it. Pay attention to public opinions and any feedback you receive about the product, collection or event. You’ve built up so much hype through coming soon emails, so it’s important that your users aren’t underwhelmed after the release.
Respond politely to any negative feedback and take it on board for your next big teaser.
A clever coming soon email campaign can drum up social media attention and build word-of-mouth hype, helping make any launch or release even more successful.
Make the email build process fast and simple with an email builder. Used by small marketing teams through to global enterprises, email builders let you create professional, engaging and exciting emails quickly.
You can then export your emails to Gmail, Outlook, or any other ESP, and track their performance, so your teaser campaigns make maximum impact.
