Create the Best Internal Newsletter: Ideas, Examples & Tips
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Let’s face it: your organization always has some kind of news to share with its employees and stakeholders. Whether you’re promoting events, sharing company updates, introducing new team members, or whatever else is going on, an internal newsletter is a great way to make sure everyone knows the latest and greatest information!
In this article, we will share some fun employee newsletter ideas and take a look at impactful email newsletter templates. This way, you can boost employee engagement and interaction.
Picture source Unsplash
A newsletter is an electronic or printed update that reports company activities. An internal newsletter is the same thing, but this time, rather than sending the update to subscribers or customers, you send it to internal stakeholders, such as employees, board members, management teams, etc.
As you know, print is fading out (that’s not to say it still doesn’t have its fair use cases). But, internal email newsletters are typically the most popular format in which companies send internal newsletters.
With a web-based email builder like Publicate, you can create internal email newsletters in no time using their wide range of existing templates and drag-and-drop functionality to customize the content as you see fit.
Internal newsletters are clearly a great way to keep everyone updated on the happenings within a business. You have the freedom and flexibility to send internal email newsletters to specific departments, teams, or the entire organization.
The options of what you choose to share are endless. But, besides being informational and straightforward, internal newsletters serve an even greater purpose, which is to engage employees.
Employees who feel like they are a part of the organization and have an impact on reaching its goals are more likely to remain engaged and motivated on the job. The research has shown that when employees feel empowered, they are able to increase their productivity on cognitive tasks by 25% (and maybe even more).
With that stellar statistic, you’re probably itching to get going on your own internal newsletter. Before you do, take a look at these suggestions for how to write an impactful employee newsletter:
Your employees have a lot on their plate as it is. And, they are likely sifting through countless emails, so when they get to an internal newsletter, they need to be able to get to the point quickly.
Having a focused approach is key so you can provide the news and information that is relevant to your readers. Additionally, instead of stating company growth, goals, or milestones, try to put it in context.
This means that you connect how their role, team, or department has contributed to the successful outcomes. By doing so, you can both recognize and motivate employees to continue putting forth their best effort.
Just like you can connect the dots in terms of goals and growth on a company level, you can do the same for individual employees. An employee spotlight with success stories is a great way to showcase employees who are working hard! You can share promotions, welcome new hires, or distribute positive customer feedback.
Invite employees to get involved with the internal newsletter creation process! By sharing diverse perspectives rather than just sharing news from the top, you can create a welcoming atmosphere in which everyone feels seen and heard.
Speaking of feeling heard, communication goes two ways. In turn, your internal newsletter can too by providing a way for employees to give feedback. For example, you can add a link at the bottom of your newsletter that connects to a poll on Slack.
If you’re using a tool like Publicate to create and send newsletters, you can integrate seamlessly with Slack and your other existing communication tools.
In an inbox filled with professional and formal emails, your internal newsletter should stand out as fun and exciting to read. That’s why writing in the right tone is so important when it comes to sharing your internal newsletter topics.
It’s best to try and write in the same personable and friendly tone that you would use to speak to a friend. Take the same approach when writing your subject lines, as that’s the first thing any reader will see.
It can either prompt someone to hit delete or want to open the email quickly. Incorporate catchy, fun, and concise headlines within the newsletter content to call attention to readers to know what they can expect to learn from each newsletter section.
As you can see, tone plays a big role in capturing engagement. Along with nailing the tone, you can also incorporate relatable content for employees. For example, blending images with text and including assets like GIFs can be a fun and interactive way to grab and maintain attention.
You can easily upload all your email assets, including video, GIFs, images, audio, and files (i.e. PDF, Word, Excel) into Publicate’s content library. Once you have them uploaded, you can access them anytime and input them into newsletters using the drag-and-drop functionality with just a few clicks.
Beyond driving engagement and boosting motivation levels, an internal newsletter should add value for each reader. This can be accomplished by sharing resources with those who need them.
To illustrate, you can share relevant industry news, upcoming staff training and development courses, or internal job openings within the company.
These items all add value to employees’ lives and will likely entice them to continue reading internal newsletters when they see them in their inbox.
Looking for fun employee newsletter ideas? We got you covered. Here’s a look at 15 ideas.
Creating an employee newsletter doesn’t have to be time-consuming nor overwhelming. Start by setting a goal and determining what kind of content you wish to share.
The most engaging type of internal newsletter is sent using HTML. If the acronym for computer coding scares you, don’t fret. You can use email builders like Publicate to create beautifully designed email newsletters without knowing even a line of code.
A tool like Publicate offers a drag-and-drop interface with templates organized by topic and use case. For example, you can search for templates by type (Company, Blog, Events, Sales), industry ( ecommerce, real estate, school, church, etc.), or seasonal (Christmas, Valentine’s Day, Thanksgiving, and more).
Once you find the template you wish to use as your base (or you can choose to create your own layout with drag-and-drop content sections), you can start inputting in your content. You have the option to add any type of multimedia you wish and store it in the content library to easily use again another time.
Once you’re happy with the result, you can export and send your internal newsletter using whatever email service provider you prefer. Then, you can track results with detailed analytics to see how it performed.
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Want to see what we mean? Here are some of the best internal newsletter examples, taken from Publicate templates. If you want to try it out for yourself, you can get started for free.
You can use a template like this to highlight upcoming professional development courses and opportunities.
Looking for ways to increase collaboration and colleague engagement? Host and share an event using an internal newsletter. It’s straight to the point, and you can create your own using your company’s branding.
Looking to highlight big ticket milestones and showcase company success? Check out this template that makes it easy to read using icons and a blend of text with imagery.
If you’re going to send an internal newsletter regularly (which is always recommended), it could be a good idea to make a name for it, just like how newspapers have names.
To create a fitting name, try to get the company involved by hosting a brainstorming or ideation session. Additionally, you can consider the common naming methods used, such as:
As you can see, an internal newsletter can serve a variety of purposes. You may have held off on creating your own out of a worry that it would be too time consuming or necessite highly-skilled professionals to design or code something appealing.
It’s time to get started since you’ve thrown that worry out the window. You can use a web-based email builder like Publicate to design and send your internal newsletter without hassle and increase employee engagement by doing so! The best part is you can try it free!
