Does the success of your company newsletter fall on your shoulders? If so, then you can greatly benefit from the contents of this blog!
We’re going to share the best employee newsletters, best internal company newsletters, and the best tools (like Publicate) that can help you streamline the process of designing and sending your company newsletter to your intended recipients.
Picture source Unsplash
A company newsletter is a piece of content that an organization uses for internal or external communications. The newsletter can be printed, but more often than not, it is an electronic communications piece that is sent via email.
A company newsletter typical contains:
These newsletters are shared with subscribers, customers, employees, members of the community, or a target audience for marketing purposes.
Company newsletters should be considered a crucial part of doing business. This is because there are many benefits that come along from sending out consistent customer newsletters. They can be used as a resource for:
A staff that is informed and aware of what’s happening within your business is more likely to be engaged. A company newsletter can be used to share company goals, update employees about new policies, and more. Additionally, you can create a two-way street for information so that employees can provide feedback.
An internal newsletter can be used to showcase employees in the limelight. You can share team accomplishments, individuals who have stood out, and even customer reactions and messages of satisfaction.
If you’re in the process of creating a company newsletter, there are some things worthwhile to consider along the journey.
Starting with a blank page can be daunting. Instead of going down this path, you can use a company newsletter template from a web-based email builder like Publicate so that you don’t have to start with a blank slate.
With many templates to choose from plus the outline and components are ready to be easily customized to save you both time and energy. At the same time, the templates are already structured so that you can focus your time on the actual content.
Whether you choose to create your company newsletter from scratch or take advantage of existing templates, you’ll want to think about:
Keep in mind that email templates from newsletter builder tools like Publicate are pre-designed to render properly across devices and email providers. This gives you one less thing to have to worry about.
Email newsletters come in all different shapes and sizes, so to speak. (In actuality, it’s best practice to keep a newsletter up to 600 pixels wide, but you get what we mean here).
With the array of things that happen within a business on a daily basis, you may be wondering what exactly is worth sharing or adding in the newsletter. The first and foremost consideration is to answer, “What value will this newsletter bring to the readers?” If you have a purpose in mind, then you will be able to better focus your company newsletter to achieve its goal.
To create the best company newsletter, check out these ideas for what type of content you may want to include:
Now that we’ve touched on some content ideas, let’s talk about the other half of the equation, namely newsletter design.
At the top of your company newsletter, be sure to include these crucial elements:
When you use an email builder like Publicate, you can select from many company newsletter templates. Additionally, you can define your brand kit and saved styles that includes your company’s logo, fonts, and color palette so that any company newsletter you wish to create now and in the future will already incorporate your company’s branding.
This will cut a lot of time out of the creation process and ensure that your newsletters are immediately recognizable by your audience.
With this in mind, there are a few more design elements to consider when building your next company newsletter:
Suffice it to say a tool like Publicate will check all of the above boxes so that you don’t have to worry about these considerations. Instead, you can focus all your time on the content within your company newsletter and send out beautifully designed and professional company newsletters every time.
Picture source Pexels
With your company newsletter content and design in place, it’s time to test and optimize! If you have the capability to perform A/B tests, you can test different versions of your company newsletter to find out what results in the highest engagement levels.
Some things that you can test between variations include:
To create engaging and effective company newsletters, we’ve compiled a list of best practices that have been tried, tested, and proven to work.
Take a look at what to keep in mind so that you can create and send email newsletters that pack a punch!
The best newsletters are created with an intention. By defining the purpose of a newsletter before you build it, you can narrow and focus your message and even be one step ahead in choosing an email newsletter template that coincides with your goal.
Since a company newsletter can involve multiple messages, you don’t want to overwhelm the reader. Prioritize your content in terms of layout, with the most important message appearing at the top of the newsletter.
Along with the most important message, select a single (or potentially two) call-to-actions so that it’s clear to the reader as to what action you want them to take (i.e. RSVP, Sign Up, Read More, etc.).
Choose the desired frequency at which you intend to send your newsletters. This way, your employees and audience will expect to hear from you. By using email builder software like Publicate, you can send emails without hassle, making it easier to remain consistent with your publishing schedule.
Chances are high that your readers (a.k.a employees, customers, or stakeholders) have a lot on their plate already. So, they won’t want to read a novel-length email. Keep your copy to a minimum and make sure to balance it with images and headlines.
Email builders like Publicate exist so that you don’t have to do the heavy lifting yourself in terms of design, layout, testing, sending, or analyzing. Make sure to pick the tool that is right for your business by determining the features you need.
Using a tool like Publicate, you can pick from hundreds of existing newsletter templates, send emails using the email service provider of your choice, automatically curate content from your favorite places, customize templates using the drag-and-drop functionality, and analyze its success with engagement analytics.
Ready for some of the best company newsletter examples so you can draw inspiration?
We’re about to highlight three of our favorite Publicate templates for company newsletters:
If you are hiring, why not tap into your current pool of talent and its respective network? This template is straight to the point and easy to share. It also has a clear call to action.
This company update newsletter template is ready to drag-and-drop your company highlights. As you can see, it’s not overfilled with text and instead balances icons and short blurbs to share the exciting company updates with its readers.
Even though it has a lot of informative information, it’s not overwhelming and still sticks to the principle of having one call-to-action.
Want to share the latest and most popular industry and company publications with your organization? This template makes it easy to do by showcasing headlines and a link to read more.
It’s easy to see everything that the newsletter entails in one go, so readers can find what they are interested in learning more about and continue their journey to do so. It also has the social links in the footer, as the best practices described above.
Creating and distributing a company newsletter should be a fun and exciting endeavor, rather than a complex and stress-filled experience. The next time you are doing so, keep in mind the best practices shared here.
If you want to try a tool like Publicate and see how easy it is to use our web-based email builder (removing any need for a graphic designer or developer), you can try it for free here.