How to Create Internal Company Newsletters: Ultimate Guide
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Do you ever wish that sending internal company newsletters was as easy as clicking send on a regular email? Well, with the right email builder, your internal communications can be just that.
Your company newsletters deserve to be distributed with ease, so we’ll give you all the tips and tricks you need to know to make this your reality.
An internal company newsletter is an email that reports important news and updates from the company to your staff and employees. In most cases, HR professionals, the marketing team, or the designated internal communications team is in charge of creating, sending, and monitoring internal company newsletters.
The content inside an internal company newsletter depends on what you need to share at any given point in time. From company reports to achievements and everything in-between, a company newsletter can help you get your messages across.
Additionally, with the rise of remote working, company newsletters are becoming increasingly valuable to keep your team informed.
Let’s take a look at a few reasons why company newsletters have been a long-standing asset and will continue to be so in organizations of all sizes and across industries.
The mere act of sending out internal company newsletters can help to maintain the company’s culture. If your company values transparency and communication, then a company newsletter shows this in action.
Most departments need to be aware of what’s happening in other departments and across the organization in order to align goals and plan effectively. A company newsletter is a great way to make sure this is achieved.
For departments that don’t collaborate together, sharing each department’s achievements will provide clarity as to how each piece of the organization plays a part in the success of the whole.
Your employees are already communicating across multiple channels, from Slack to social media to an Intranet. Having a dedicated newsletter that hits their inbox can minimize the risk of them overlooking an important update.
Picture source Unsplash
Employees want to be looped in as to what’s going on around them. Company newsletters make this a surefire way to do so.
One of the many recurring employee newsletters examples will be rewards and recognition because everyone deserves to be praised for a job well done.
This act can also promote employee retention. SurveyMonkey and Bonusly reported that 63% of employees who feel recognized are unlikely to look for a new job.
Company goals shift with time. But it’s vital to keep everyone aware of what the short-term and long-term goals are so that they can work to achieve them. A company newsletter offers a great way to make sure that everyone within the organization is aware of the current goals.
You don’t want to send out an internal company newsletter just for the sake of saying you did it. It should be well-thought-out and serve a purpose. But beyond the content and thought behind your newsletter, you’ll want to make it a strong and engaging newsletter.
Sounds like a big bill of goods for someone with a little time to spare, doesn’t it? Well, email building solutions exist to manage the small details so you can focus on the big picture.
Let’s see what makes a company newsletter great and how you can accomplish this with minimal effort by choosing a web-based email builder like Publicate.
The most important aspect of any type of writing comes down to knowing your audience. When you know who you are talking to, you can tailor the message accordingly.
In terms of an internal company newsletter, your readers are your employees. So, leverage data about them (from their demographics to the employee survey results) to piece together the things they care about and how they like to digest information.
Think about all the emails you get in your inbox. The first thing you notice (besides the sender) is the subject line. You’ll want to develop catchy subject lines that spark interest, curiosity, urgency, or whatever is needed given the content inside.
Whether you’re sending a company update, praise for a job well done, or anything else, it’s all about readability. To keep your employees engaged, be sure to write in a conversational tone.
If the information you are conveying isn’t in itself that interesting, complement it with other sections of content that are more fun (i.e. an image of the week, trivia, etc.). With an email builder, you can easily drag-and-drop sections into pre-designed templates, so adding extra content is a breeze rather than extra work.
Your internal newsletter is a reflection of your company. Just like you have branded business cards, all of your newsletters should remain consistent in terms of branding and be easily spotted as company collateral.
Use your company’s logo, color palette, and fonts to stay on brand. With an email builder like Publicate, you can save your brand assets in your brand kit, so all your company’s branding will be implemented on any template you choose to use.
Just like you have call-to-action buttons for customers on your website, incorporate a call-to-action (CTA) for your employees to take the next step you desire.
This could be to share the newsletter, respond to a survey within, or anything else that requires them to do something upon reading the content. An email creator tool like Publicate has drag-and-drop sections specifically for CTA buttons so you don’t have to worry about having to design text within a button and link it to another source.
You can address all employees by their first name by using merge tags. But beyond just adding names into newsletters, focus on segmenting your audience and sharing only relevant newsletters with those who need to receive them. For example, you’ll send different information to the C-suite than you would to share resources for new hires.
Again, use a conversational tone and match the writing style to that of your company’s overall culture. If you work in a laid-back tech company, don’t write company newsletters like that of a law firm.
In most cases, less is more. Keep your newsletter to the point. Take the time to consider your copy and shorten it wherever possible without losing the gist.
Stay honest. If you’re sharing company updates, but the company fell short of meeting goals, then express that. But, also remain motivational by sharing how the company plans to improve.
Stay honest. If you’re sharing company updates, but the company fell short of meeting goals, then express that. But, also remain motivational by sharing how the company plans to improve.
Stay honest. If you’re sharing company updates, but the company fell short of meeting goals, then express that. But, also remain motivational by sharing how the company plans to improve.
Picture source Unsplash
Now that you have the best practices in hand, you may need some employee newsletter examples.
Check these out!
There are an infinite amount of content combinations that you can try to put into your internal company newsletter. To find out what works best for you, it’s useful to track analytics and monitor how employees engage with the content you are sending out. All of this can be done seamlessly by using an email builder platform like Publicate.
The strategy for what you include depends on the goal of the newsletter. Think about the message you want to convey and the action you want your employees to take. Then, base your layout and strategy (content hierarchy, subject line, send time, etc.) accordingly.
Your newsletter is a part of your company’s brand, so there needs to be consistency in its elements each time you send it out.
You can design a branded and beautiful HTML email in no time using an email template builder like Publicate. Best of all, you won’t have to rely on a designer or IT professional to make this happen.
Rather than hiring people to specifically design an email template, you can choose from endless options according to your need from Publicate’s library of templates.
Plus, once you build the email using the drag-and-drop functionality, you can export the newsletter directly to whatever email provider you already use (so you can save money on having to pay for a third-party email platform). Plus, you don’t need any coders!
Once you get the green light and hit send, you can review the newsletter’s analytics to gauge its success.
Internal company newsletters don’t have to be dreadful anymore. By applying these best practices and using an email builder like Publicate, you can design and create branded newsletters in no time without the need for designers or coders!
Plus, you won’t need any other third-party platform because you can access Publicate on the web and send out your newsletters using whatever email provider you are already using. Get started by picking your template and popping in your content.
See how easy it is yourself and start using Publicate for free.
