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How To Send HTML Email In Outlook

by Chris Bradley
Send HTML Email Outlook

Have you ever wanted to send html email in Outlook?

Is it even possible to send a newsletter through Outlook, instead of using Mailchimp?

Is there an easy way to insert HTML into Outlook, that isn't totally cumbersome?

And... 

Very importantly, how do you create a HTML newsletter that actually works in Outlook.

Read on for the seriously simple answers to all these questions.

In this post you'll learn a new method to create a fool proof Outlook HTML email. 

As well as how to insert HTML into Outlook by just copying and pasting.

Lets start...


Can you actually send HTML emails in Outlook?

Just like with sending HTML in Gmail, the answer is yes. Even for the native Outlook application, not only the web version.

The question is not "can you insert HTML into Outlook". 

Instead there are two other more pressing questions we should be asking;

  1. How do you embed HTML into Outlook. 
  2. How do you create a HTML newsletter that actually renders well in Outlook? And across the various versions of Outlook.

Thats right, people still use Outlook 2000-2003. Even though Facebook wasn't even a thing then, but whatever. 

Amongst the 3.7 billion email users, Outlook is actually the #5 most popular email client

So how then, for both of these questions?

Bonus: You can easily create drag and drop newsletters that work in Outlook using Publicate. No code. No design.Try Publicate For Free Now

First off, why would you want to insert HTML into Outlook?

So you can send "newsletter" style emails straight from your Outlook account. Duh.

But if there are email service providers like Mailjet and Aweber set up and ready to go, then why Outlook?

Internal Newsletters are BIG

Outlook is generally the company email client of choice. 

Employees and teams are hungry for knowledge and insight.

Combine the two together and you have the up and coming trend of internal newsletters.

I'm not talking huge corporate announcements sent over email. 

I'm talking about valuable bespoke newsletters packed with relevant information. 

Sent to small teams to keep everyone in the loop and on the same page.

Newsletter software with subscriber management and many extranious features seems overkill here.

Email From Your Outlook Account Is More Personal, Fact

Getting a mass email isn't personal. It might be valuable, but it isn't personal. 

Sometimes we need that value, on a personal level.

This is where an Outlook Newsletter holds it's own.

You can combine the value of a newsletter, packed with insight and information, but sent to a limited few. The few you know need to see it.

You know it's personal when you are selecting each of the recipients by name.

When you are doing this, you know that the information in the newsletter is relevant.

It Will Help To Avoid The Gmail Promotions Tab

This is a killer for newsletters. 

Remember the stats on newsletters? Well Gmail is #2, with over 1 billion monthly active users.

So there are a lot of recipients using Gmail.

Gmail tabs are Googles answer to help you automatically manage bad mail.

First off, don't add to that problem. The problem of bad email. Only send email you know people will value.

Secondly, small batch, more personal relevant newsletters are a good start.

By using your personal email, with existing contacts, it will help you to not get caught up in the Gmail tabs. Increasing deliverability.

So we know why, lets dig into the how(s).


How To Create An Email Newsletter In Outlook

This functionality is not native to Outlook. Which is why its such a hot topic.

Unless you can code your own HTML email this is where most people get stuck.

To be honest, even people that can code their own get stuck here. Getting HTML email to display correctly in Outlooks various versions is hard work.

Which is why people either don't use Outlook to its full newsletter potential. Or enlist a professional to code the email for them $$$.

Ain't nobody got time for that!

What people do have time for...

A simple editor that you can just drag and drop content to create your own HTML newsletter for Outlook?

Exactly.

Publicate is a newsletter creator that removes the need for any HTML knowledge. If you can drag and drop, you can create beautiful newsletters in minutes.

Newsletters that work perfectly in Outlook. Safe in the knowledge that we have done the rigorous testing and optimising for you. 

So anything you create works.

OK OK, so thats great, we've answered question 2.

But what about question 1, inserting HTML into Outlook...

Well, with Publicate thats now just a simple case of copy and paste.

Voila...

Copy and Paste Newsletter

Interested? 

Try It Free Now


Here's how to create your Outlook HTML Email Step by Step

Now hopefully we all know that the success of a newsletter is down to the content you add to it.

This is where Outlook really lets you down. Your basically stuck with text, some links and maybe attaching an image or file.

There's no design, no flare.

Despair no more fellow Outlook user.

Whether you want to add images, web pages, GIFs, videos even Tweets it couldn't be easier.

Just select your preferred row layout;

Select Newsletter Row Layout Outlook

Then paste the content link/URL into it;

Create A Newsletter For Outlook

Boom, a Tweet, embedded in your Outlook newsletter. Say WHAAT?!

Embed A Tweet Into An Outlook Email


What about Video?! I Want Video in my newsletter...

Go on then;

Embed Video In Outlook Email


Alignment is a big issue for most newsletter software.

We've seen people pull thier hair out trying to do this in Mailchimp, never mind Outlook.

Not in Publicate.

Just hit edit on the image you want to crop or resize and bam.

Crop and Align Image In Email


Adding large files to my emails in Outlook causes them to bounce

I hear you. Got that covered too.

Mailchimp File Attachments

You can add any file type to your newsletter in Publicate and it will store it on our servers, not in your email.

So when you send that email, you're not actually sending the large file. Just a link to it, ready for download.


Sending HTML Email in Outlook

Copy. Paste. Send.

Send Your Outlook Newsletter Now


Summary

Creating an email newsletter for Outlook, or inserting HTML into Outlook used to suck.

Now it doesn't.

Just drag, drop, copy and paste in Publicate and you'll look like a superstar.

Works well for those all important internal newsletters. 

Keep team mates and colleagues up to date with the latest and greatest, in a format they will actually read.

Do it in minutes, not hours.  

No need to design, code or pay someone else to.

Ask the Author, Chris Bradley

I'm the founder and CEO of Publicate. I like to share my thoughts on content curation, content marketing and the journey of building Publicate.
Come say hi @briscradley

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