by Chris Bradley
Feedly is a must-have product for content marketers (and really anyone) that wants to keep up to date with the latest content from all their favourite sites in one place.
These days though, simply sharing awesome content isn’t enough. Content marketers need need to add value to the content they share, and use it to produce engaging content that drives business results.
What if you could take the best bits from all the content streaming into your Feedly, and turn it into original content marketing assets?
By connecting Feedly to Publicate you can, and in minutes!
In this post I will share exactly how you can integrate Feedly and Publicate to create curated content in no time, plus a few ideas to help you get started to fully leverage this integration.
Let’s start with a brief intro to both of these tools…
One single place that you can get all the latest updates and posts from all of my favorite blogs and news sources, in a beautiful easy to read format and on any device.
A tool for content marketers that makes it easier than ever to create lead generating content assets like newsletters, roundup blog posts and resource hubs from the content they are already sharing and producing.
Content marketers that use these two tools together essentially have a curated content creation engine. With a constant flow of fresh content that your audiences love from other blogs and sites right into Publicate.
And when it’s in Publicate you can curate the best of the best into engaging content marketing assets that showcase your brand and engage your audiences, in minutes.
Now everything you share can include your brand and your unique perspective and commentary for the content.
I’m going to share a few ideas for content assets you can create with this integration, but right now let’s go ahead and get the integration set up first.
And that’s it! Now everything you have ever or will ‘Save for later’ in Feedly will always be in Publicate when you need it.
Now you have the Publicate Feedly integration setup and the content is flowing it’s time to start creating amazing content assets with it and sharing them with everyone…
Curated email newsletters are becoming more and more popular amongst content marketers, and it’s easy to see why when email is such a direct and engaging channel.
Creating an email newsletter in Publicate is easy as 1, 2, 3…
Everyone loves roundup blog posts, because you get access to lots of great resources and articles in just one post.
With Publicate and Feedly showcasing other tools and articles on your blog is an easy way to produce new, interesting content, and it’s a great way to connect with people in your industry that you respect and potentially spark a new business relationship
And creating one is easy;
We’ve all been in that position when we read a great blog post or see an interesting conversation on Social Media and it reminds of some great resources we could add to it.
Well, rather than waiting until you have a full round up blog post ready, you can also create Publications to add to your reply into any conversation or blog;
This is also a great way to drive relevant traffic to your brand by adding your branding to the Publication, and it also helps keep your blog comments short but even more valuable.
Love an article you just read on Feedly so much you can’t wait to share it? By all means, share it right away, but if with only an extra minute you can turn it into a Publication and add your branding to it before you share it out, driving even more traffic back to you;
Content curation is not about random sharing of content. It’s about adding value to content specifically for your audience, and turning multiple pieces of content into a greater whole with your unique perspective added in, and with Publicate that is now easier than ever before and with your branding on it.
Every day we see and read content that we know would be helpful to current or prospective clients, with the Feedly Publicate combo turning that into a valuable asset and sharing it with them is now easier than ever.
They will appreciate the effort (they perceive) you’ve put in when they receive the beautiful Publication you produced just for them.
Feedly is a fantastic tool for aggregating all of your favorite sources into one place and when you connect your feedly account to Publicate anything you ‘Save for later’ in Feedly will automatically appear in Publicate, making it easy to create and share engaging content with no extra effort. This combination will help you;
Have you connected Feedly to Publicate yet?
If not get to your workspace settings in Publicate and connect Feedly now!
What great content assets have you created with the Publicate Feedly combo? We would love to see them in the comments below…