by Chris Bradley
If your team is anything like us on Slack then everyday you are sharing lots of really valuable content amongst yourselves, but… what happens to that content once it’s been shared amongst the team, what action is taken?
Probably very little, but surely if your team is finding all this content valuable then so to would your audience, so what if you could get massive value out of the content your team is sharing on Slack, value like more website traffic, leads, and happier customers?
That’s where Publicate’ Slack integration comes in.
In this post, I will cover how to setup the integration between Slack and Publicate, why these two tools are so awesome together, and a few extremely easy ways to turn links shared in Slack into valuable content assets that you can use in your content marketing efforts.
First, here’s a brief intro to both of these tools…
Simply put, Slack is a messaging app that makes it really easy to communicate with and share information between teams and making collaboration between teams seamless by integrating with all the apps you already use and focusing the conversation on everything into one place.
A tool for content marketers that makes it easier than ever to create lead generating content assets like newsletters, roundup blog posts and resource hubs from the content they are already sharing and producing.
Put Publicate and Slack together and they form the ultimate way to leverage all of the content you are already sharing as a team in Slack, to easily create engaging content assets in Publicate that you can then share that to your target market, no brainer!
First let’s get the integration setup, then, I’ll cover some really cool ways you can put the Slack and Publicate integration into action.
Firstly open the workspace settings that you want to add Slack to, which you can find in the left menu then scroll down to see the ‘Connect an integration’ section and simply click on “Connect Slack”
Once Slack loads its permission widow follow the steps and choose the channel that you would like to connect to this workspace. You may already have a dedicated channel to share all of the content you find as a team, or if not you might want to so everyone knows where to share the great stuff they are finding, and then connect that channel to Publicate.
Once you have the Publicate Slack integration setup, it’s time for your team to really start reaping the benefits.
Let's have a look at just some of the ways you can get the most out of integrating Slack and Publicate…
Now you can put all of the content that your team is sharing to good use and create engaging new content assets to;
We all know that the thing that takes the most time in curating great content is actually finding the content in the first place, and then you have the mess of that content being spread out over several platforms or team members.
By integrating Slack with Publicate you are able to harness the effort that your team is already undertaking by sharing valuable content with each other in Slack, without having to ask them to do anything other than what they are already doing.
No extra effort, lost more benefits like;
If you haven’t already connected Slack to Publicate what are you waiting for? Add it to your workspace now from the workspace settings in the left menu.
What content assets do you create with the Publicate and Slack integration? Lets see some in the comments, we would love to hear from you.