Anyone in HR will agree that one of the most challenging parts about their job is recruiting talent that is well-suited for the job and available at the time of need. A talent acquisition newsletter or recruitment newsletter could be the perfect solution to overcome such a hurdle.
In this article, we will share surefire ways to create an HR newsletter without having to exert too much time or effort. We’ll also talk about how you can use newsletter templates to make sure your newsletter design is top-notch.
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Before you send out a recuitment newsletter, you need a list of prospective candidates. A candidate relationship management (CRM) tool can help to manage this. Once you have a relevant pool of people, then you can use a newsletter to reach them.
Candidate relationship management (CRM) serves like a customer relationship management (also known as a CRM) does for a sales team. It’s where you can build and store a list of prospective candidates and continue to engage with them over time.
You can store resumes, interest, experience levels, contact information and relevant skills. This way, when the right position does open up, you’ll already have a list of candidates who are ideal for the position, and best of all, you will be able to reach them.
A recruitment newsletter is an ideal complement to a candidate relationship management system. Even if your company has yet to adopt a CRM for this purpose, you can still leverage the power of email marketing.
With an HR newsletter dedicated to recruitment, you can gain loyal readership and create or distribute news and job listings on an as needed basis. Not only will you be able to recruit fitting talent with this type of marketing technique, but you can also use the HR newsletters to position the company as a thought leader to attract new talent.
Imagine being the go-to source for industry news and updates for a large pool of people. This way, when positions are available, active readers (subscribers) and their network will be informed and ready to apply.
Does this way of recruiting sound too good to be true? You may have even considered focusing on an HR newsletter before and using email marketing as recruiting brainfood but you stopped before you got started because….who has the time?
Here’s the good news: online web-based email builders like Publicate make it easy to design, test, and export for sending branded HMTL emails without the need for a coder or graphic designer. With Publicate, users can choose from a wide array of HR newsletter templates and make use of the easy-to-use drag-and-drop interface.
All you need to do is decide what you want to share and who you want to send the newsletter to. You can even send the newsletter using your preferred email service provider as you can export HTML or pre-built emails with the click of a button.
When you use an email builder tool like Publicate, the majority of your time will be focused on crafting the right message or telling the story you want to tell.
When it comes to a recruitment newsletter, what exactly should you put inside?
We’ve compiled a list of suggestions that should help you create your first newsletter or continue to share compelling recruitment newsletters over time.
Naturally, the recruitment letter will be intended for, you guessed it, recruitment. As such, the primary focus will often include the jobs that are open. One of the upsides of having a candidate relationship management system when it comes to job spotlight newsletters is that you can tailor newsletters for relevant candidates. in the newsletter to drive more eyeballs to the page.
For example, if you are hiring for tech or engineering positions, then you can segment your CRM into prospective candidates with that type of education or experience. At the same time, you can send out a different job spotlight newsletter for sales and marketing positions.
Since you can leverage pre-built templates from Publicate, it becomes very efficient to switch out the messages and send targeted recruitment letters in a timely manner with different newsletters going to different candidate segments.
When you are looking for a good restaurant to eat at, one of the first things that you may do is scour the internet for testimonials or rankings.
In the same way, prospective candidates look to existing employees to better understand a company’s culture and whether or not they would recommend a job at your place of business.
One way to provide candidates with this type of knowledge is to embed employee video testimonials into your recruitment newsletters.
Using a tool like Publicate, you can choose to embed video content as you see fit.
For both existing employees and prospective candidates, it’s always a good idea to keep your people informed about what’s happening with the company as a whole.
You can share business updates that answer questions like how the business is doing, what’s new, and what’s exciting and upcoming. This helps to keep employees engaged and excited about their job.
At the same time, it can be used to showcase the company in a good light, which often helps to attain new talent.
On your journey of creating the best recruitment newsletter you can, it’s helpful to look for inspiration from those who have done it well themselves.
Check out five of our favorite recruitment newsletters below:
Published weekly, Get Hired is a newsletter focused on helping candidates get their next job.
Written by Shana Lebowitz Gaynor, HR Insider provides advice and insights about getting a job, scoring a promotion, and creating one’s own dream job.
For a monthly publishing schedule, we love Full Stack Recruiter as it is packed with recruitment secrets. This newsletter can really help HR professionals gain useful tidbits in the realm of recruiting.
Recruitment Red Meat is written by MItch Sullivan and published occasionally. The newsletter takes an out-of-the-box approach to HR and shares LinkedIn posts, recruitment blogs, and even marketing-related content.
Last but not least, Recruiting Brainfood is hand-picked content for its readers. It shares blogs, articles, podcasts, assessments, and useful tools.
Now, you’re equipped with more information about the value of recruitment newsletters, as well as some successful creations to leverage for inspiration.
It’s only fair that it’s time to get started creating your own recruitment newsletter.
To get started, follow these steps:
Always begin by defining the goal and purpose of your newsletter. This will help you focus the content and deliver your message. For example, you may be looking to fill an open position or you could be wanting to share important company news.
No matter how good a newsletter is on the inside, the first thing that any reader will see will be the subject line sitting in their inbox.
For this reason, it’s crucial to think of a clever and enticing subject line that will persuade a reader to want to open your newsletter. It’s recommended to keep subject lines short. Specifically, subject lines should be about 3-4 words long.
With your newsletter constructed, you’ll likely want your readers to take action once they read the content.
For example, if your goal was to fill an open position, then a fitting call-to-action (button) would be to have the reader “Apply Now.” Figuring out your call-to-action is as easy as asking yourself, “What do you want your readers to do once they read this newsletter?”
Make sure to brand your newsletters with company branding like your logo, color palette, and fonts. This way, readers will immediately recognize where the newsletter is coming from.
With a tool like Publicate, you do this automatically by uploading your branding elements into the brand kit. In turn, every newsletter you create and want branded will already be ready to go!
After hitting send, your work is not yet done. You’ll want to assess how your newsletter is performing. Here’s where analytics come in. An email builder like Publicate is equipped with all the analytics you’ll want to review, such as open rate, click-through rate, and more.
Picture source Unsplash
Recruitment newsletters serve as a top tool for an HR team to market open positions, broadcast information, and keep prospective candidates engaged over time.
As such, when a position becomes available, HR professionals can locate the best-suited person to fill the position without having to expend extra time, energy, or money to do so. At the same time, a recruitment newsletter can help to keep existing employees engaged with ease.