Best Interactive Newsletter Software 2024

Read time: 13 min
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Best Interactive Newsletter Software 2024
Try Publicate For Free Today
Read time: 13 min

As a business, you always have something to say to your subscribers, but the truth is–you care a lot about what they have to say back. The best interactive newsletter templates allow you to improve engagement with your newsletter communications and learn more about your audience.

We’re going to take a look at how interactive newsletter software can help you make the most out of your email communications.

Guide Index
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Picture from Unsplash

What is an Email Newsletter?

An email newsletter is a form of digital communication that is sent via email to a mass audience. Email newsletters are designed in email platforms or software and sent out through the software itself or a connected email service provider, such as Gmail, Outlook.

Email newsletters don’t have to stand on their own, and in fact, they shouldn’t. They should complement your entire communications and marketing strategy. This means that you can spread similar messages across channels, from email to social media, and allow each of these tools to play to their own distinctive strengths.

For example, an email is a great place to add a call-to-action and lead your audience to the next stage of the journey, be it to a website to shop or a blog to read more. It could also be a great way to update staff about a company event, new starter, or team news.

What is Interactive Newsletter Software?

Interactive newsletter software is the ace in your deck that enables you to create the most appealing, engaging, and exciting interactive newsletters without needing coders or designers.

Ultimately, an interactive newsletter software is a no code email builder that is filled with free email templates aimed to deliver conversions, drive engagement, and help you better understand your campaign’s success through analytics.

The best newsletter platforms also grant you the freedom to amplify your newsletter through integrations.

For example, Publicate enables you to create beautiful and professional newsletters that can be emailed out using your favorite email service provider, shared socially, or spread across internal communication channels like Slack.

What Features to Look for in Email Newsletter Software?

With all the email newsletter software to choose from, you’ll want to keep your eye out for these great features that make the email newsletter creation, customization, and send process smooth.

The includes:

1. Drag-and-Drop Functionality

There’s no doubt that you want to find a solution that is comfortable for anyone in your team to use, not just the highly tech or design savvy people. With drag-and-drop functionality, you can simply rearrange and customize content how you please with the click of your mouse. This makes visual editing a breeze.

2. Affordability

Of course, budget plays a role in the solutions you can choose from. Define what you need first, and then look for an interactive newsletter software that fits within your budget.

3. Integrations

When sharing your newsletter, you may wish to do so through the typical way of emailing it, but you also might want to send it out across social and messaging apps. For example, you can distribute your newsletter via Slack, Twitter, or your own RSS feed. The best newsletter software is replete with integrations, connecting your systems to streamline your communication efforts.

4. Analytics

Last but not least, sending out interactive newsletters shouldn’t become a guessing game of whether or not they are working to meet your goals. With analytics at your fingertips, you gain data-backed evidence of what’s working and what calls for improvement.

You get to review open rates, click-through rates, and a heatmap to see what section of your newsletter sparked the most interest.

What is the Best Interactive Newsletter Software?

There are many online newsletter platforms worth reviewing before you make your decision of which to go for. But, to help expedite your journey of selection, we’ve pulled together some of the most notable and favored interactive newsletter software.

1. Publicate

Publicate is a no code email builder that offers ease of design, exporting, and analytics. Publicate is equipped with an hundreds of professionally designed templates for any need.

Once you log in, you can select from a vast library of beautiful engaging templates and then get to customizing the design. Alternatively, if you so desire, you can drag-and-drop content blocks to build out your own email structure.

To add interactive elements, such as GIFs, you can upload or select from an existing multimedia library. You can also add files and videos.

Publicate offers the ability to edit images directly during the design process with its own image editor where you can resize or crop right inside the tool. It also provides hundreds of royalty-free images to choose from.

Best of all, when you’re ready to send your newsletter, you can do so using your preferred email service provider of choice. There’s no need to use another software. Rather, you can export/embed your HTML design and it will appear ready to go in your Gmail or Outlook drafts, for example.

Additionally, after you do send out your creation, you gain a suite of analytics to review to check out how your email performed. From open rates to click through rates and a heatmap to see the most interacted with portions of your email, you’ll have everything you need to make your email communications a massive success.

2. Campaign Monitor

Campaign Monitor is an email marketing software that offers automation tools. Along with a drag-and-drop functionality, Campaign Monitor has the option to use automation workflows.

For marketers, you can create a customer journey visually so that different emails can be triggered at certain points in time, depending on customer actions.

The software also provides analytics, SMS functionality, signup forms and integrations.

3. Mailchimp

Mailchimp is a newsletter platform and a marketing platform. It is most widely known as and used for its marketing CRM that is centered around emails. Mailchimp also offers a drag-and-drop email builder, but if you are looking to create an interactive newsletter, it may be overkill with the amount of functions it includes.

For example, Mailchimp has a customer automation journey, too. It also allows users to segment and target desired audiences based on chosen characteristics or behaviors.

4. Omnisend

Omnisend is an interactive newsletter software that’s said to be best for ecommerce stores. Users can design emails with its content editor and make use of an expansive template library. Additionally, Omnisend offers SMS and web push notification tools, which is greatly useful for ecommerce companies looking to boost sales.

However, Omnisend’s template library is not as robust as some other tools out there that are also mentioned on this list.

5. Moosend

Another interactive newsletter software to look for is Moosend, which prices its product based on how many email subscribers you have. It also presents a drag-and-drop email function that includes interactive elements, videos, and image options.

With AI recommendations for subject lines and a flexible email builder, Moosend is a solid choice. That being said, it has limited analytics features.

How to Choose the Right Interactive Newsletter Software?

“Right” is a relative term in almost any regard. When it comes to choosing the right interactive newsletter software, it will ultimately depend on your business, goals, and team.

That being said, you’ll want to select a tool that grows with your business and is easy to use for anyone who comes into contact with it. You don’t want to jump in with something too big and robust too quickly if it’s overpowering for your needs.

Think about what you’re trying to achieve and the features you’ll need by your side to make your content ideas come to life.

In most cases, you’ll want to look for a email builder that offers collaboration abilities and team features, such as brand kits and streamlined approval workflows. Additionally, it should be easy for everyone to use with a visual editor and drag-and-drop functionality.

That’s why Publicate is such a solid selection. Publicate is easy-to-use but also offers all the features you need, including interactive newsletter templates.

With the freedom to choose from a template or building out your newsletter or landing page from scratch with content blocks, the power is in your hands. Plus, everything is already designed with email best practices and mobile responsiveness intended to boost engagement.

What are Interactive Newsletter Examples?

What exactly makes an interactive newsletter different from a regular email newsletter? The keyword: interactive!

A few examples of interactive newsletters are the inclusion of:

  • Interactive video content
  • Graphics
  • Polls
  • Surveys
  • Social media links
  • Call-to-action buttons
  • GIFs
  • Countdowns
  • Calculators

These clickable elements are what help to boost engagement and grab attention. From games to image carousels, you’re giving something to your readers that are personalized to their experience and can respond to their circumstance.

Wrap Up

With interactive newsletter software at play, your options are endless as to what you can include in your email newsletter with little effort.

With personalized content and drag-and-drop editing functions, anyone can create a branded, professional, and alluring email in no time.

To check out Publicate’s features and how it functions, try a free 14 day trial.