8 Best Email Template Software for Newsletter Success

Read time: 13 min
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8 Best Email Template Software for Newsletter Success
Try Publicate For Free Today
Read time: 13 min

Getting the ideal email template is key for your business's email marketing success. The perfect template can make your whole email marketing process run like clockwork; boosting your company image while staying on-brand.

Selecting a great email template software not only reduces all that leg work but also offers a wealth of features and tools to amplify your ROI and increase engagement.

Let’s take a look at everything you need to know about how to find the best email software and what it can help you accomplish.

Guide Index

What is an Email Template?

Email templates are like your golden tickets for creating amazing email newsletters. Email templates remove the need for HTML coding and designers.

They incorporate all the best practices so you don’t have to think twice about what’s needed when creating your own email newsletter. Plus, they are fully customizable and can be exported into your favorite email providers of choice, like Gmail and Outlook.

There’s a lot to keep in mind when designing an email newsletter, which is why email builder software like Publicate is so beneficial as it does the heavy lifting for you.

This gives you time back, and also provides you with the freedom to just focus on the content needed to drive readership and engagement.

What is the Best Email Template Software?

When it comes to email marketing success, selecting the best html email builder and the right software to create your templates is crucial.

Many platforms offer different pre-built and customizable designs, tailored specifically for businesses' ever changing needs. So let's explore what some of the top contenders in this template market can bring to the table.

1. Publicate

Publicate offers a fast and easy way to create professionally designed email newsletters that can be exported anywhere. Our drag-and-drop functionality and comprehensive suite of tools make it easy to craft captivating newsletters with hardly any effort.

Not to mention, the content library feature provides the perfect source of inspiration when creating email content. Publicate gives you access to GIFs, videos, and tons of royalty-free images to choose from.

Publicate also boasts an HTML email builder with direct integration for Outlook and Gmail (with outlook newsletter templates), as well as email templates for Gmail.

With its simple-to-use design and flexibility for customization, Publicate takes the stress out of newsletter production so you can focus on the content that matters and maximise engagement.

Publicate takes email template software to the next level by offering powerful analytics capabilities that give users access to important data and insights about their campaigns.

This unique combination of design and analysis is what makes Publicate an essential tool for email newsletters and is a must for any marketing team. They offer a 14 day free trial to get started!

2. Stripo

Stripo offers an impressive drag-and-drop email template builder while providing flexibility and advanced bells and whistles, like AMP blocks for super interactive emails. Of course, all these functions may be somewhat intimidating to newcomers, requiring a steeper learning curve.

3. Constant Contact

Constant Contact has made a name for itself among small businesses, with quite the library of tools that pertain to different industries. Its user interface is intuitive too, but there are gaps when it comes to customization options which can stifle creativity or brand customization.

4. Hubspot

Don't let its all-in-one nature fool you; Hubspot offers a marketing suite not just for email, but also with high customization and built-in CRM. However, this could mean more complexity than necessary for businesses looking to focus on easy email newsletter creation.

5. Bee

Bee equips users with a plethora of templates and customizable options, fostering an effortless workflow for creating attractive email campaigns.

Despite its easy-to-use interface, those experienced in the art of marketing may find it lacking some of the more advanced features available elsewhere.

6. Chamaileon

Chamaileon's collaborative tools enable teams to build unified, high-grade emails. This may not be of great use for one-man-bands or tiny teams however.

7. Brevo

Boasting about affordability and efficiency, Brevo's rudimentary services may be a great fit for fledgling businesses, but more established organizations might find them lacking when it comes to features. After all, you get what you pay for.

8. Mailchimp

Mailchimp packs a powerful punch when it comes to features, from automated email sequences to analytics, but the scope of this platform might be overwhelming if you're only looking for some email templates. Unfortunately, that usually means a bigger price tag than more specific platforms could offer.

Overhead shot of a person using Mailchimp software on their laptop
Picture from Unsplash

What is Email Template Builder Software?

Email template builder software offers a straightforward, easy-to-use solution for crafting beautiful and professional email newsletters without any need for designers or coders.

Whatever the skill level of the user, with a convenient drag-and-drop interface and range of engaging pre-designed templates, they are able to quickly and effortlessly create professional communications that thoroughly impress.

Furthermore, a broad variety of customization options allow users to tailor emails to their specific needs and preferences.

Companies of all sizes can leverage the capabilities of email template builder software to develop highly impactful email campaigns.

This software is typically used alongside email marketing solutions and combines the creation and delivery of emails, streamlining the entire process without any hassle.

When you’re ready to send, an email builder like Publicate makes it straightforward because of its integration with popular email service providers.

Why is Email Template Software Important?

These days, ensuring you can connect with your crowd is essential for a successful digital marketing strategy. That's where email template software comes in.

Through a platform offering tools to create, handle, and enhance your messaging efforts. It's an absolute must-have for any business that wants to stay on top of their game.

1. Efficiency

Email template software boasts an incredible range of benefits, but its efficiency is unmatched. By pre-designing templates and developing simple yet powerful interfaces, streamlining the email campaign creation process is made much easier and faster. As mentioned, you don’t need to rely on any coders or designers!

Additionally, fewer resources are needed for production, freeing staffs time to focus on building strategies and crafting engaging content.

2. Consistency

It just so happens email template software is perfectly tailored for consistency; allowing all communications from your business to flaunt a seemingly flawless look and feel, no matter who is behind the keyboard.

With saved brand kits and styles, you can simply boost brand awareness as your emails will be immediately recognizable as coming from your brand.

Who Uses Email Template Software?

Email template software is an incredibly useful tool for a variety of professionals, from marketers and business owners all the way to design teams.

It's pretty much a no-brainer, with easy-to-navigate drag and drop software with totally customizable features, these solutions have something for everyone's needs.

No matter how large or small your business is, email template software is important for driving engagement, your online presence and brand consistency. Its invaluable role in streamlining efficient email marketing campaigns makes it an absolute must across many different types of companies.

What are the Types of Email Template Software?

Email template software typically comes in two forms. The first is drag-and-drop builders, which undoubtedly make constructing emails easier by taking coding out of the equation. Not only that, but their user-friendly interface offers simple and straightforward customization tools to help you design your messages with ease.

The second type of email builder is HTML. These require a certain level of tech savvy, with an understanding in HTML and CSS, but for users with the know-how that are seeking out niche personalization, this HTML email creation is a great option.

View of a laptop with html code on the screen
Picture from Unsplash

What are the Best Features of Email Template Software?

Selecting the right email template software can truly be a game-changer in reaching marketing goals. The ideal set up has to have that trifecta of design simplicity, allowing customizing capability and powerful analytics.

1. Ease of Use

Fundamentally, the software should be a breeze to use. An intuitive interface that features simple tools will make it easy for users to get all their work done swiftly, increasing productivity.

2. Customization

With greater flexibility, businesses can add a personal touch to their emails and truly stand out from the crowd. Ample customization allows for company branded emails that resonate with the target audience and increase engagement.

3. Analytics

Make sure the email template software you choose really takes things up a notch with insightful analytics. Companies benefit immensely from data analytics like open and click-through rates, as well as conversion metrics – allowing them to tweak their strategies for much better results.

What are the Trends of Email Template Software?

Email template software is becoming increasingly popular as new trends help to make email marketing campaigns bring outstanding results. Interactive emails, enabled by this software, can captivate users and boost their engagement.

You may incorporate various elements into the emails, such as surveys, forms, or carousels of images. By doing this, you are breaking away from dull traditional emails and paving the way for an unforgettable customer experience that sticks in their mind.

Businesses today are working smarter, streamlining their marketing strategies by harnessing the power of email template software when paired with broader marketing tool sets.

This progressive methodology equips companies to ensure their brand is promoted consistently across multiple channels, thus tapping into potential not available from single-channel campaigns.

By honing these holistic strategies, businesses can boost the reach of their marketing efforts, delivering greater brand recognition and maximizing customer loyalty.

How to Choose the Best Email Template Software?

Finding the best suited email template software is a must-do in order to achieve successful email marketing. Don’t rush the selection process but consider your individual needs and what features will be most beneficial.

With the proper research, you can find the perfect software that meets all of your criteria.

1. Assess Your Needs

Evaluating your team’s capabilities, what your business requires, and the purpose of any emails you may send out are all essential to determine which software works best for you.

Looking into these factors is paramount for assurance that the solution you choose includes levels of sophistication and complexity to align with your needs.

2. Consider the Features

Software capabilities are a vital factor in creating an efficient, enjoyable user experience. When selecting the right platform for your team, look for features that are both intuitive and user-friendly.

This may include a wide array of template options, extensive customization possibilities, and seamless integration with other necessary tools. For example, if you use Gmail, you’ll want to take note of which builders like Publicate have the best Gmail templates.

3. Evaluate Customer Support

Great user experience requires on dependable customer support. Choose a provider who is willing to attend to any problems or inquiries that may arise rapidly, guaranteeing minimal disruption and maximum satisfaction.

Wrap Up

It is essential to select the ideal email template software to prosper with your email marketing approach. Execute a close evaluation of your goals and pick the best solution that meets your needs; such as the comprehensive features of Publicate which you can test out using the 14 day free trial!