You have a corporate event coming up that you need to promote attendance for. There are new updates worth sharing with the whole company. Your CEO wishes to spread a motivational message across the entire team. What do all these things have in common?
You can use an email newsletter to design and disseminate any message for any purpose in little time, if you choose to use email building software! Wondering what this all means? We’re going to answer all your burning questions and take a look at some of the best email building software options out there.
Email building software provides you with a selection of templates to customize any email newsletter of your choosing.
They are typically arranged in categories and themes, which makes it easy to find the one you’re looking for, which is how you can search for templates using web-based email building software like Publicate.
Once you have your template chosen, Publicate offers drag-and-drop functionality build a an email from scratch or customize any of their templates and then easily export it to send it out using your preferred email provider of choice.
Think of an email template like you do a blueprint. It lays out the plan for your content and has the modules already in place using HyperText Markup Language (HTML) code. Rather than having to code any email newsletter from scratch, you have a library of templates to select from.
Thus, you have the design already ready to go. All you have to do is plug in the content you want. With an email builder like Publicate, it’s straightforward by clicking on an icon to add multimedia, such as GIFs, videos, images, links, and whatever else you wish to include to make your email newsletter more engaging.
You can also add images to the content library, plus crop and resize directly within the tool itself. No coders or designers needed.
Great email templates are primarily easy to use! Along with their ease of use, a great email template perfectly allows you to blend copy with design elements to provide a balanced reading experience.
Furthermore, when searching through email building software and their templates, look out for:
Email building software has completely transformed the ease at which email newsletters and email marketing can be managed and executed.
Rather than having to spend a ton of time creating newsletters from scratch, which oftentimes would mean you’d need to hire a graphic designer and/or coder, email building software democratizes the process for all!
Customized Content: Even though you’ll be sending your communications to a long list of people, you can always include customization elements to make your templates feel personalized for your audience. From addings tags for names to adjusting the look and feel of the email newsletter for different segments of your audience, you can get a lot done using the same amount of space and tools.
Email building software serves an array of different users. They are advantageous for:
When searching for a fitting email building software for your business, you’ll come across two categories of software, namely:
These are equipped with a WYSIWYG editor, which stands for “What You See Is What You Get.” That means that you don’t need to know any type of coding. You can simply pull and drop the content blocks you wish and add any multimedia with the click of your mouse (Publicate falls into this category).
These builders necessitate the user to have a knowledge of HTML coding, in which you can create templates from scratch by writing code. Naturally, this adds an extra element of complexity, along with the need for more time.
The top-tier email building software is made up of a list of features that cover all your bases. Here’s a look at some of the most outstanding elements:
There are many email building software options in the market. But, you’ll want to choose one that stays up-to-date with the trends. The trends that are currently taking place when it comes to email marketing and email newsletters include:
With all the good news about email building software, you probably can’t wait to get your hands on one to help your communications efforts!
Let’s take a look at the top 5 tools worth looking into:
Along with templates, you gain access to a content library of thousands of royalty-free stock images, image scraping capabilities, and an image editor that allows you to customize and crop your image to fit directly within your newsletter as you build it.
Along with its mobile responsiveness, Publicate makes it super easy to send your emails from whatever email provider you’re already using for your plain text/everyday emails. It integrates directly with Gmail, Outlook, Apple Mail, and any other provider so all you do when you’re ready to send is click export.
Alternatively, if you wish to share your newsletter via communication channels like Slack, you can do that too. Then, you get to work in your comfort zone to send your email on a mass scale.
Once you send your email newsletter, you’ll receive detailed analytics. These analytics help you to optimize your content to boost engagement levels, open rates, and click-through rates as you can see how your campaign performs in real-time. So, you get to save time, money, and maximize your communications efforts.
Stripo is another drag-and-drop email editor that helps you build out any email of your choice with no code. If you’d rather code from scratch, you can switch between its HTML and CSS code editor and drag-and-drop editor.
BEE offers thousands of templates and a drag-and-drop editor to design and build emails simply. You can create different workspaces to collaborate by team and keep all your files stored in one place so it can be accessed and used anywhere.
Topol is yet another drag-and-drop email building software. Emails are also built responsively. Users have the choice between Topol plugin (that embeds in your platform) or Topol Pro (recommended for teams) which grants access to templates, collaboration tools, and a library of free images to choose from.
Chamaileon allows you to import HTML or build a design system within its design interface. Unlike the other email building software on this list, Chamaileon requires its users to create their own email design systems, but it does also integrate with major email providers.
That was a lot to digest! But, now that you made it here, we have a useful guide (or checklist, should we say) for when you’re comparing the various email building software options.
Email building software takes the pain and hassle out of curating, creating, and customizing content for both internal and external audiences. With email building software like Publicate, you can remove the need for designers and coders while saving your team time.
You never have to worry about putting together an email from a blank page again as you gain access to thousands of templates, royalty-free images, multimedia options, analytics, and integrated tools for sending.
Ready to try it out for yourself? Sign up for a free trial!