2.Bring It All Together In One Place
Once we have our content sources sorted, we need to set them up so that they all filter into one single place.
This is the most important step in the funnel, good content in, good content out. Thankfully there are lots of great sources out there to help you get this right.
Saving and organising this content as you produce it will save you a lot of time down the line. Especially when you have your content schedule set up, as you will know what you need and when.
RSS Feeds Are Your Secret Weapon
How does RSS work? RSS enables websites and applications to read content that another site has published.
In simple terms, you can send content produced on one website, to another website or app. Which is how you get everyhing in one place.
There are several great RSS readers out there, but my choice would either be Feedly or Feedreader. As we’ll see shortly they are invaluable when it really comes
to organising content.
Converting Blogs & Websites To RSS
Adding blogs or websites to your RSS reader is pretty straight forward. The RSS feed of most website's can be found by adding a “/feed” to the end of the website's URL like so - www.website.com/feed.
Most RSS readers will also let you search for the website within the platform and add the feed directly.
Converting Twitter To RSS
It isn’t possible to get an RSS feed of fresh Tweets from Twitter directly. Which is a real shame as sending content from searches, lists and profiles in real time is huge.
So, because it is so useful we have created a free Twitter RSS Feed generator. It will convert to convert any Twitter list, search, hashtag or profile into
an RSS feed.
This is BIG. You can get fresh content in real time straight from Twitter directly to your RSS reader.
Set up the Twitter lists and searches properly and watch the high qulaity content roll in!
Converting Medium To RSS
Medium supports RSS feeds, for profiles, publications and custom domains. You can find out more about it here.
So basically any sources you find on Medium can also be converted into RSS and sent to another app or website.
Starting to see the power of RSS? One place for all this great content.
Once everything has been converted to RSS you can send it all to one place.
Using a newsletter builder like Publicate will bypass a lot of this step. You can connect Slack, Feedly, Pocket and Twitter to your library without having to convert to RSS. Putting the content you need, where you need
it. Try Publicate for free Now.
3.Filter Out The Best Content
Having everything in one place will save you a ton of time, and save you from jumping between tons of platforms.
But... Adding all your content sources to one place can become overwhelming if it's not managed.
Fear not, here are some killer tips to filter out only the best content and to keep on top of everything.
Set up a simple routine
The biggest pitfall is not setting up a routine to check and filter content often. It has to be something that is easy to do.
Schedule 30 minutes at the start of each day to visit your RSS reader and scan the headlines.
I read through the headlines on the Feedly app on my morning commute.
To make a habit stick, pick a an action to go with it.
Like "when I sit down on the train I will open Feedly". Or " When I sit at my desk I will check Feedreader".
Stop worrying about inbox zero
Doing something is better then nothing.
You are also not going to get to inbox zero. Who cares anyway. The point of this is to find good content. If you are not finding good content review your sources.
Then stick to your fixed routine of time. I personally set a timer.
The content you get through in that time is the content you were meant to get through.
Also scanning titles and having a system helps with this.
Scan titles first, read content later
In your time box just get through titles.
Tag, save or organise the content as you go.
This way you are applying a first round of filter to focus deeper effort on only relevant stuff.
Have a quality checklist
Being clear on what stacks up as quality content is key once you get to the reading stage.
It will help you to scan content quickly to determine if it makes the grade or not.
Here is my quality checklist;
- Actionable - Did I learn something of importance, did the content inspire me to take action
- Relevant- Is the learning and value of this content relevant to our readers
- High Value - Was the value I got from this content worth more than the time it took to read
- Well formatted - Is the content easy to scan, read and is it visually appealing
- Backed by data and research - lots of examples and stats
Learning to speed read is pretty helpful too. More on that here.
Action the good stuff
This step is crucial. You need to set up a system that will seperate out the best content for when you need it.
There are tons of rules and integrations you can set up to get content from your RSS reader to somewhere else.
You could use IFTTT or Zapier for example. They will help you create a rule that sends any content you tag or add to a board to a specific destination. Like a Google Sheet, Slack or Pocket for instance.
All you need to do is tag the best content with X, and it appears in your chosen destination ready for you to action.
Take it a step further
All this curation and filtering is to get the best content for your newsletter right?
With Publicate you can connect all the content sources straight to your library.
Making the content you need for your newsletter available for you to add to your emails.
This makes building your newsletter just a case of drag and drop.