Last week I teased a special edition of the [Tobin Today] Newsletter, because this is something I have been working on (a secret project) for some time.
I put together the best (and some of the most surprising) resources related to 1) building your list; 2) why curated newsletters kick butt over traditional email; and 3) why there are a whole bunch of newsletter first businesses popping up - meaning the are multi-million dollar media companies now, but they started as simple email newsletters.
Oh - and make sure you read down to the p.s. down below, because I have a special giveaway going just for my [Tobin Today] readers 😀
Let's be honest, when you think of email newsletters, you probably conjure up bad memories from a time when your inbox was too full to manage due to countless newsletters you didn't consciously sign up for.
Let's start with the basics. What is a curated email newsletter? Think Dave Pell's Next Draft. Quartz's Daily Brief. Peter Cooper's Cooper Press. Brian Clark's Further. Brian Gardner's No Sidebar. Pamela Wilson's Weekend Digest. Ryan Hanley's The Sunday Seven. Jason Hirschhorn's MediaREDEF. What do...
It's not easy to get somebody to give you their email address. Most people wage an ongoing war with their inbox and the last thing they want is to invite more incoming missives into their life. But, with the right approach you can still build a large and engaged subscriber base.
Reminder: You are receiving this [Tobin Today] Newsletter because you signed up on the website or via one of my contests, AND you can unsubscribe (link below) at anytime. I will be sad to see you go, but that is our deal, right?
Each week (or month), I share my own personal curated collection of the best stuff I find on the web. I read a lot, so I like to say (only half jokingly), I waste my time on the web, so you won't have to 😃.