Hoteliers need to start thinking now about what travellers will want when the coronavirus crisis abates and reshape their operations accordingly, argues David Eisen, director of hotel intelligence and customer solutions for HotStats.
Today, despite the crisis and all the industry sufferings, hotel marketers cannot ignore Google in the same manner as they could not have done this in any of the last 20 years.
During any recovery phase, albeit currently an unpredictable one, revenue management is critically important as it draws upon analytical and innovative expertise to plan for and react with speed to a range of "scenarios" that could unfold.
Capturing hotel guest data and information including email addresses and other contact details has become a fundamental part of any successful hotel management strategy. Central to a winning strategy is an intelligent, modern email marketing approach. Even with the rise of social media and other...
Operators must shift their models to meet the goals of hotel owners, clients/investors, along with change in travel demand, to properly identify the new demands and travel patterns in the age of COVID-19 and beyond.