Hello EASTPAK, 
Welcome to the first edition of your digital & social newsletter from ODD London,
your monthly dose of competitor, industry & tech updates

Herschel post stop motion content series to promote travel bags #WellPacked achieving 33k views
A journal of the people who inspire and collaborate with the brand #FriendsOfSandqvist
Mi-Pac take a fashion approach to their all-black, new season collection
Jansport will follow 7 bands on their journey to #SXSW #AllRoadsToAustin
RAINS achieve stand out with their Instagram photography by shooting puddle reflections to bring urban environments to life
Be part of the next expedition across the arctic tundra #fjallravenpolar2016 
Twitter can be an incredibly confusing service for new and existing users, and Twitter says it's now planning to address some rules that might make it unwieldy
7 predictions from Morgan Kaye, VP of community at Bloglovin’, about what is happening, and what to expect from some of the biggest names this season
Just a few days after finally rolling out multiple accounts support, Instagram is now preparing to add on another feature that marketers have sought for a well now: video count
Airbnb is encouraging viewers of its new ad campaign to stay in "unique and magical" listings having inked a partnership with Disney's 'Jungle Book' and Bear Grylls
created in Publicate