A lot of people seem to want to know what marketing metrics other companies are tracking. Of course, your metrics will depend on your company goals, but it can be helpful to look at other businesses in your industry for inspiration. Here's a look at the metrics our marketing team is tracking and the logic behind it all.

"Data becomes useful knowledge of 
something that matters when it builds a bridge 
between a question and an answer."
- Stephen Few 
author of Signal: Understanding What Matters in a World of Noise

The definition of Sales Velocity is the speed at which your team is making money. If normal velocity is “miles-per-hour” you can think of sales velocity as “money-per-month”. Learn how to calculate this equation and discover the leads with the greatest opportunity to accelerate your sales.

When it comes to dashboard design, sometimes you just need a little inspiration. So we gathered different marketing dashboard examples with the most important marketing metrics to keep your team focused on driving growth


Calling All Developers - Try Our Custom Datasets Beta

If you’ve worked with our Custom Widgets in the past or are considering adding data to your dashboard from a source we don’t integrate with, we’d love your thoughts on our new Custom Datasets platform.

Whether you live in a place with fickle weather like San Francisco or not, sometimes it's nice to have the current weather on your dashboard. Learn from a member of our Developer Community how to set up a weather widget on your dashboard.
Learn how to work backward to calculate Activity Per Rep and set goals for your sales team. Discover visualization examples, industry benchmarks and related metrics you may want to track along with this KPI example.

Trying to hit company goals? Learn practical steps for improving your team’s performance and achieving your goals with this 10-lesson email course.


What else have we been reading?

Our own VP of Customer Success, Luis shares how we've scaled our customer support team to offer 24/7 support in less than a year on Kayako's blog. Remote team members share their experiences as well!
Jessica Livingston of Y Combinator shares some very real and wise advice for surviving as a startup. A true must-read for all founders.
In this short read, Intercom's Director of Growth says that to grow, you need to focus only on the work that will have the strongest impact on the business.

"Power is gained by sharing knowledge, not hoarding it."
- Dharmesh Shah, co-founder and CTO of HubSpot

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