As always, our insights team has been reviewing research, scanning media coverage and diving into longer-form analysis to uncover the latest trends. Scroll through, click on what interests you, ignore what doesn't and be sure to let us know what you want to see more of next week. [Click here to display this issue in your browser.]
The only certain thing now is that there will be plenty of uncertainty to come, while the UK figures out what happens next. Here’s a rundown of what Brexit could mean for UK marketers and the media industry at large.
Though there is still much uncertainty around what the Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that certain brands could see benefits from Brexit.
A news study finds 56 percent of marketers still rely on engagement metrics for indications of success, while only 20.7 percent focused on conversions, which are the better gauge of return on investment.
According to a new report, 48% of Facebook users say the primary reason they post third-party content to Facebook is to entertain their friends. 17% share to support causes, 13% want to evoke an emotional response, and 11% are looking to provide useful information.
In case you missed it last week, be sure to tune into Bite's Creative Director Chris Lawrence interviewing Richard Furness, Director of Publishing at the Guardian. The two discuss the new business model for print, working with agencies, and the rise of video.