Five months into 2017 and the machinations of healthcare continue to evolve. We're fortunate to be working with talented people and clients across brands and industries. Beyond the day-to-day basics, we're often asked for our insights into a range of topics, and are always reading to stay on top of things. Attached are links to some of recent interest. Enjoy, delete, tell us what you think...

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Pharma & Healthcare

Like consumers who scroll Amazon reviews, doctors looking for opinions on prescription drugs have a new place to turn. The Drug Ratings online database, launched last week by physician social network Sermo, allows doctors to tap into peer reviews, ratings and discussions about drugs...
In a bid to loosen off-label communications, a congressman introduced a bill that would expand abilities of drug makers to discuss...
With a focus on keeping healthcare brands compliant and safe, these 7 social media practices will help brands engage, grow and expand their interactions...
Industry lobbying group PhRMA has cleared its decks of nearly two dozen members as it tries to distance itself from those companies most likely to catch heat over drug pricing practices....
In Allergan's first social media dive for dry eye treatment Restasis, it went all in on a Facebook digital campaign. The result?...

Advertising & Marketing

Procurement professionals didn’t create the current system — agencies did. Now that it’s clear this system doesn’t serve the best interests of either party, it’s time to adopt a more effective approach...
A new study on digital video found that 68% of participants believe social platforms are the most important partners for digital video campaigns...
In case you've just awakened from a brief coma, Pepsi is taking a lot of heat for its recent ad...
Successful brand management requires fuller and more consistent engagement among those who experience the brand and those who represent it. Unfortunately, companies too often focus on only one or two aspects...
Instagram's Snapchat clone is only eight months old but it's so popular that it has already overtaken Snapchat. Facebook says 200 million people now use Instagram Stories every day...

Fun & Games

If you think that you can use these phrases without consequence, you’re kidding yourself...

Thoughts & Ideas

Google takes on fake news with `Fact Check` tags in Search and...
Google has launched a new feature on Search and News which shows a "Fact Check" label for certain links, indicating whether a third-party fact-checking organization has found the story...

We'd love to see what you've found interesting lately,
or just connect in general. Cheers!

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